How could Uber have negative gross margin? I have a hard time believing that.
I guess it depends on what they include in COGS.
I guess it depends on what they include in COGS.
Over 75% of my Uber rides are heavily subsidized in some way:
- pools where no one else is picked up.
- 25% off coupon for 10 rides (I almost always have one of these)
- 50% off coupon for 5 rides (I get like once a month, and have one currently)