21 karma · joined June 25, 2013
data gathering is largely the problem there--so we address it through round about means.
it's a service that's one of the first to cut when expenditure budgets get tightened.
the best skill you can develop is the ability to quickly write (and justify) scalable copy.
you'll get a lot more mileage out of just submitting copy corrections to established entities.
http://www.commissionedwriting.com/CONFESSIONS%20OF%20AN%20A...
2) might I suggest 'site:.edu'
3) it's not a fear, a critical mass of users won't pay for content.
2. that's actually not an advertiser's job--although some of those elements may be part of a campaign. we live in an era where clients demand an ROI, they want a conversion stat, and that's what they base an ad buy on--we agree this is detrimental in the industry. we'd much rather present you with a product over a span of time. we'd much rather show a product to likely consumers.
I'd give you a treatise on the industry, but ogilvy did that:
http://www.commissionedwriting.com/CONFESSIONS%20OF%20AN%20A...
3. that's also a client generated evil.
4. we've been making that sort of connection our entire history. content producers check too, they call it 'knowing your audience.' we're actually in the midst of a massive democratization. instead of five or six market research companies (or one TV research company, or one radio company) we're opening up. you can actually opt-out--that's never happened before.
5. so pay for the service.
not enough users are interested in baring the true cost of a service--hence the dependence on ad revenue.
If you're starting up you should be questioning the ROI on everything--and trying to figure out what it may be for a VC is part of that.
There's no free l(a)unch.
people get upset when they realize "ten cool uses for Milk" is an ad for milk...
I would add, I usually give myself twenty four hours between drafting and submission of any seriously emotionally charged communications.
sometimes you don't need it, but you want to be as calm (hah) as possible.