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mwidell

755 karma · joined January 13, 2016

Photography youtuber: https://youtube.com/micaelwidell

Previously co-founded and was CTO of Fyndiq.se, one of Sweden's largest e-commerce marketplaces.

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mwidell··on Giving up the iPad-only travel dream
Tried using an iPad pro as a workstation. Terrible ergonomics. iPadOS multitasking is a terrible experience. USB-C transfer speeds were bad. Overall very disappointed with the experience. Went back to Macbook Pro after a couple of weeks of pain.
mwidell··on Twitter’s Rebrand to X Could Be a Trademark Nightmare Thanks to Microsoft
Most people would probably agree that Musk made some very bad and rookie-looking decisions since acquiring Twitter. Also he has said a lot of very controversial things in the last 1-2 years.

Before that he arguably was a lot more well respected as an entrepreneur - keeping a lower profile and building a couple of extremely successful businesses in parallel.

My big question that I’m still searching for an answer to: Did he drastically change as a person in the last couple of years? Or was he just “lucky” to build SpaceX and Tesla into tremendous successes? Or is he still a genius and all of us simply can’t see how he’s making Twitter into the next big success in his CV?

If he did change as a person - why? What happened? Bad breakup? Drug abuse? Depression? Too much self confidence? Too much stress for too long? Something else?

mwidell··on The Raygun Conspiracy (1990) [video]
Finally, someone looked into a question that's been on my mind for my whole life.
mwidell··on Apple brings Final Cut Pro and Logic Pro to iPad
There is a great app for iPad called LumaFusion, which is very similar to Final Cut. I tried using an iPad Pro for a couple of weeks when it came out, to see if it can replace a laptop or desktop.

Biggest problem was ergonomics. So incredibly bad ergonomics to work on an iPad, even with the pen. Impossible to work without strain in neck and arm.

So I'm back to Macbook and I will never again attempt to edit video on an iPad.

mwidell··on How much can you earn creating content on Youtube?
Both. Lately I have started reaching out and it works pretty well!
mwidell··on How much can you earn creating content on Youtube?
Yeah in the beginning it definitely felt extremely weird talking to a camera, with no other person in the room. I had trouble talking as naturally as I do to a live audience or even to a friend.

This was actually so hard for me in the beginning, that I avoided talking directly to the camera for a long time. Instead I recorded footage of me doing things and then did a voiceover track to put over that.

But it is mostly a matter of practice and becoming used to, and comfortable with, that situation.

After 1-2 years of weekly videos it didn’t feel weird anymore for me. And nowadays I can talk just as naturally to the camera as to a friend.

But yeah definitely a big hurdle for many people I have talked to as well.

I think what I nowadays do, without thinking about it, is I imagine the camera is a person in my core audience.

mwidell··on How much can you earn creating content on Youtube?
When I started I studied some other channels in the photography niche. And I saw that you need around 100k subscribers to make a living. I also saw that most of the successful channels in this niche needed around 5-7 years to get there. So yeah this was very much expected.

But I’m not doing this for the money. I do it because it is the most fun project I have ever done. I would do it for free. If I go too long without posting a video I actually start feeling depressed. So for me it is therapy. But it is nice to earn a living from doing something you must do to be happy :) And also it feels nice when people ask what I work with, to mention something that actually earns me a living.

YouTube is pretty much the only viable platform if you make long form content and want to earn money doing so.

mwidell··on How much can you earn creating content on Youtube?
Appreciate that :) In a previous life I was a programmer/CTO, so it's an old habit to visit HN.
mwidell··on How much can you earn creating content on Youtube?
It is very hard to set a price. But when you are negotiating with brands you soon get a feel for what you are worth. And yeah I increase my rates over time if I grow the average views per video.

Typically the deals are only on a video-for-video basis, even if I had contracts lasting up to 5-6 months at most. So it is easy to ask for a new price when you negotiate the next deal.

mwidell··on How much can you earn creating content on Youtube?
Not at all. That's the beauty of being an influencer - it is really hard to copy what you do, including personality and all. Also, it takes years to build a following and a personal brand. Sometimes people upload copies of my videos, but youtube has a good system to notify me and take them down.
mwidell··on How much can you earn creating content on Youtube?
I spend on average around 10 hours per video. (1h ideation, 4h filming, 5h editing+thumbnail). I make at least a video a week, often 2 videos. How much time you spend per video will be up to you. There are successful youtubers who spend just 8h per video, while other successful youtubers spend A LOT more.

I think of every video like a lottery ticket. I know a certain percentage of them will become "hits", ie. give me 100k+ views. And I know the more videos I make, the more of these hits I get. I also know that over time I will get better and better at my craft, and increase the likelyhood of any video to become successful. I never had a schedule, and I don't beat myself up if I don't post a particular week. I just keep working on my videos a little every day, and post the video as soon as it is done. It has resulted in 1-2 videos per week over time.

I know that it is probably best to keep a schedule with strict times, because then the audience will show up once they learn the schedule. But I am always too eager and can't bring myself to not post immediately, and it has worked okay for me :) Most important thing I think is that you don't take long breaks of several months. I think your audience cares about consistency, but not the algorithm.

mwidell··on How much can you earn creating content on Youtube?
Yes, the event where everything went to shit is called the Adpocalypse: https://youtube.fandom.com/wiki/YouTube_Adpocalypse
mwidell··on How much can you earn creating content on Youtube?
I run a channel with 85k subscribers and around 10k views per day. My monthly income breakdown is roughly this: - Youtube ads $900 - Affiliate links $2500 - Brand deals $3000 (equates to one sponsored video per month) - Patreon $350

Took me around 5 years of posting a video a week to get here. Now I finally make a living. Started working full time about a year ago. Before that 15-20h per week for years. I talked to some other youtubers, and I think my "path" to making a living from youtube, and my income breakdown, is pretty standard.

Key takeaway here is that youtube is a looong game. You will be unlikely to succeed unless you love making the videos so much, that you are happy to do it almost for free, consistently, for years. And the money is not in adsense, but in brand deals and affiliate links (which are often part of brand deals).

Here's my channel if anyone is curious: https://youtube.com/MicaelWidell

mwidell··on Giving kids no autonomy at all has become a parenting norm
I think this is mostly a problem in the united states. I'm from Europe, and everytime I visit USA I am struck by how huge most of the cars are. Like, why?
mwidell··on Ask HN: Burnt out from big tech. What's next?
I felt less and less excited about tech/programming over the years. Not sure if I would call it burnout, but just a sense of boredom and that I didn't learn new and exciting stuff anymore.

7 years ago I decided to just leave it all, reset my life, and try something new. After trying some different things I found a new passion for photography. Which in turn lead me to start a youtube channel about photography. Which is now my full time job. Never been happier in my life!

If anyone is curious about my story, I have a 20 minute video about the transition from tech entrepreneur to photography youtuber here: https://www.youtube.com/watch?v=LfHvh87gm7M

mwidell··on Summer Afternoon – A WebGL Experiment
The incredible smoothness / high framerate is so soothing :)
mwidell··on Ask HN: Can you recommend an “instant-switch” Monitor? Does one exist?
Thanks just ordered one!
mwidell··on Ask HN: What do you do for online privacy?
I have a few friends who are very privacy minded. They even refuse to use most of the big social media networks out of privacy concerns. But most people spend a larger and larger proportion of our social life online. So what ends upp happening is the privacy minded folks become more and more isolated from old friends.

I would argue you have so much more to win, than you have to lose, from letting go of that fear to share your life online.

mwidell··on Ask HN: What do you do for online privacy?
Nothing. Nothing bad ever happened to me due to lack of privacy protection. I am only happy if I get ads tailored to my interests. Even if Backblaze, where I store backups of all my data, would be hacked and leaked – nobody would probably care enough to dig through my personal data. People wildly overestimate how much other people care about them or their secrets.
mwidell··on Show HN: I 3D scanned the interior of the Great Pyramid at Giza
Wow! After going through this tour, I feel like I don't need to visit in real life. I can imagine an "IRL" tour wouldn't be as good, with queues, lots of other tourists, etc. This was the best virtual visit experience I have ever had, to any real world place. Kudos!
mwidell··on Vasa's sister ship Äpplet found
It's funny because I also had this memory of walking around inside the ship when I visited the museum as a child. A few years ago when I visited again I realised it must had been the interior mockups I remember.
mwidell··on NASA’s Webb takes star-filled portrait of Pillars of Creation
James Webb telescope is great and all, but I have to say I think the older image is more stunning and more aesthetically pleasing. Cleaner, simpler, nicer colors, more mysterious looking.
mwidell··on Analysis of Apple Watch running data
Only way to get accurate real time data when running is to use a good foot pod like Stryd. GPS just isn't as accurate as people think, no matter if you use Apple Watch or Garmin.
mwidell··on How the iPhone Ruins Walking
This is why I finally ordered an Apple Watch with cellular, so that I can leave my iphone at home when going for a walk or hike, but still be reachable.
mwidell··on Why adults still dream about school
And this amazing scene from Futurama :)

https://www.youtube.com/watch?v=seoxjh0Ckfs

mwidell··on If the Moon Were Only 1 Pixel (2014)
In Sweden, there is a scale replica of the solar system, with correct distances. The sun is represented by the Avicii Arena, the world's largest spherical building. http://www.swedensolarsystem.se/
mwidell··on Patreon Lays off 17% of Staff
And the reason for this is likely that youtube takes at least 30% of the money, while patreon is around 5-8%
mwidell··on Ask HN: What are some of the best documentaries you've seen?
I can warmly recommend Kevin Kelly's website dedicated to his favorite documentaries. A catalog of very high quality documentaries. I've seen a few of them and loved them all.

https://truefilms.com/

mwidell··on Ask HN: How can I come to peace with the years I wasted on pointless things?
Maybe your passion IS video games and not programming? These days you can build just as good a career out of that – maybe start a youtube channel or start streaming on twitch? Everybody cannot be John Carmack, he is quite an exception. Don't try to be someone who you are not. Find your unique strengths and try to figure out how to best leverage them.
mwidell··on Inky Impression 5.7“ – Colour e-ink display for Raspberry Pi
I love this thing. I made a youtube dashboard with it, to keep track of my key metrics. It was so simple and great fun to make, just some basic Python programming. See it in action here: https://youtu.be/CV0rt5RkzAI?t=201
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