The most interesting part of this, I think, is the tweet buttons with the quotes everywhere. Does that make an appreciable change in terms of people sharing? Or does it just take up a bunch of space?
Maybe it wasn't a good analogy, but I think the premise--underrepresentation begets underrepresentation and a whole slew of other problems--is pretty sound.
This, this, this. If you subtly lay out the possible angles and all the interesting data for a journalist, they will be that much more likely to cover your product. Don't make them do too much research.