Everyme (YC S11) Has A New Project: Origami, Private Sharing For Families
techcrunch.com
techcrunch.com
My personal opinion is that niche social networks are the way to go, so if you guys feel you can compete than power to you!
Good luck!
Though since this is the consumer space, most of your customers probably aren't reading techcrunch.
http://techcrunch.com/2012/04/12/everyme-200k/
But from the sound of this latest Techcrunch article they are switching up, maybe the activity dropped off forcing them to change