179 karma · joined March 17, 2008
Its really kind of simple to be on this list. You just need to apply. Every year they ask for submissions to be included on the list. PR companies will send in their clients names or people will send in their own names. You really want press? First - and this is obviously simplified a little - live in NYC, SF, LA or some major city. Way easier if you live in NYC or SF because that is where all the reporters for big publications in the tech space are based. Then hit up some networking events, have a little personality, and try to sell a story. A story is something as simple as I have been working on this for three years, and it will change the world to my mom is dying and I am doing this for her. Then hustle, hustle, hustle. Present at everything you can. Meet everyone. Tell everyone what your doing. Find reporters, meet reporters friends, if that is really your goal you can make it happen. Cold call reporters. Send in your article. Get on HARO and respond to requests. The Press needs you bad, they need you more than you need them. They HAVE to tell fun and interesting stories. Make your story awesome.
Was advertising everywhere and totally in your face? Yes. Were there a million people trying to get into the parties? Yes. Did all the panels totally suck? Yes (this is something the author totally failed to mention BTW.)
The benefit to going to SXSW is to see / meet people in your space. The most important part is just being there, and getting awesome introductions. The noise is totally outrageous. I don't think anyone launching a product (including us) would be able to make huge waves unless you already had nice little buzz going.
SXSW is amazing because everyone from SF, LA, NYC, Austin, and a million other places come together expecting to meet people.
One last thing - Nick posted this comment: I am part of the mid-to-high-profile blogger/media crowd; I'm entitled, but I know how shitty I sound saying that I'm entitled. We're the crowd who demands VIP access.
Dude you are so lame it hurts. All these parties were the same. Do you really need to get drunk and have awkward social media conversations at 3 AM? Do I really want to watch an overweight blogger try to ride a mechanical bull? Sure the parties are fun (for a moment) but like btilly said, its all about what your looking for. If I am looking for a party I would much rather go to music (hot girls,) you go to interactive to get a feel for the people in the digital space and what they are trying to do. But yes... last year was a little cooler.
NYA's portfolio of companies is simply un-compelling: http://newyorkangels.com/portfolio/default.html
How can an organization like this compete against innovative forms of funding like Betaworks and Founder's Collective?
Even the application should be a turn off. The questions they ask are not asked in a way that someone with startup experience would ask. They are asked in a way a finance person would ask. Not necessarily a bad thing - if you a are building a finance company.
Finally, I would also argue that their portfolio companies are not really inspiring...
Not trying to hate, but there are so many better options right now. NYC definitely needs a strong seed program, but this is not it.
I also think the Startup scene here is especially small, and full of the kind of people you should avoid. If you really want to meet the kind of people that will help you and are doing innovative things you need to head to Brooklyn or hunt them down. They are not at New York Tech MeetUp or any of the other startup events. Most people doing interesting things (I am only doing somewhat interesting things) are doing them off the radar. The people you hear about are kind of like the football players from High school - everyone knows about them, but they don't really amount to anything.
If your doing a startup in NYC, you should surround yourself with other interesting people outside the tech community. Meet people from Fashion, Music, Art, Advertising, PR, Marketing, ect. NY has so much to offer - the key is not to get stuck in the tech community. NY is all about expanding your horizons, and that is truly the benefit of starting a business here.
1. Do not use a PR firm. If you are on HN you are probably a startup with out funding. They will charge you an arm and a leg. You can do better on your own. Be passionate about your product - people will respond more to that, then anything else.
2. Make your product sexy. Sexy sells. A new way of using mobile phones is more interesting than a new DB model. If it is not an inherently sexy product, make sure it looks professional. People want to write about companies that 'feel' professional.
3. Come up with a story. "we are two guys who sold baseballs for 3 years and worked on this in our spare time." "the recession hit, and we both lost our jobs, and this was the result."
4. Reach out to reporters. Every newspaper/magazine/tv news show now lists reporters emails. Reach out to them; tell your story. Find them, and buy them a drink. They are often young and looking for cool stories.
5. Network your face off. Go to places where new startups launch, and launch there. Meet everyone. Get business cards. Tell people you are looking for press contacts. You should be doing this stuff anyway.
6. Use http://www.helpareporter.com/ Journalists need stories to write about. They need new (sexy) material. Craft your story to fit theirs - don't lie, but if you started in a recession and they are talking about new businesses in the recession, make your story fit.
7. Leverage your friends in PR / make friends with people in PR. If you are based in a major city, if you went to college, if you know anyone in marketing - you have a friend or friend of a friend in PR. Leverage them to write Press Releases (which I don't think work in the beginning) and to send you out the emails they get looking for stories.
8. Make an awesome product - at the end of the day, if your product sucks, nothing else you do will matter. No one will write anything about it (unless your FB)
Ok, just a bunch of quick thoughts from a guy who has had a little luck with this.