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maltelandwehr

326 karma · joined July 7, 2017

CPO & CMO of Peec AI. Experience in product management and marketing.
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maltelandwehr··on YouTube views are down (don't panic)
Youtube is a top 3 cited domain for many LLMs-based search and answer engines. So it should we one of the few domains that actually get significant clicks from ChatGPT, Perplexity & Co.

Looking at my own behavior, I have to agree though. For stuff for which I used to look for a video tutorial, I now ask ChatGPT.

maltelandwehr··on Apple Plans AI Search Engine for Siri to Rival OpenAI; Google-Siri Talks Advance
Didn't Apple just say they might rely on another LLM lab to bring more capabilities to Siri? Why do they think the web-index-part is the one thing they should do in-house?
maltelandwehr··on Google AI Overview made up an elaborate story about me
In same cases, lower quality of search results leads to more ad clicks and thus more revenue.
maltelandwehr··on Tell HN: Use "-f**k" to kill Google AI Overview
I like AI answers because they save time. Since Google's are so bad, I have switched to ChatGPT for 90% of my searches.
maltelandwehr··on Stop Saying Geo – It's Already Obsolete
> The successor is AI Visibility Optimization (AIVO)

AIVO is a term pushed by one single tool/agency in the AI search space. Nobody is using it.

Literally every submission you wrote on this site is to push your pseudo term.

maltelandwehr··on How to stop Google from AI-summarising your website
> Google lives off ads that direct users to websites, websites they are doing their damnedest to make unnecessary.

People will still spend the same amount of money to purchase goods and services. Advertisers will be willing to spend money to capture that demand.

Having their own websites is an optional part. It can also happen via Google Merchant Center, APIs, AI Agents, MCP servers, or other platforms.

I believe there will be fewer clicks going to the open web. But Google can simply charger a higher CPC for each click since the conversion rate is higher if a users clicks to buy after a 20 minute chat vs if a user clicks on an ad during every second or third Google search.

maltelandwehr··on No clicks, no content: The unsustainable future of AI search
I don't think that is too unrealistic.

• Small models have performed really well in recent years. • Newer phones will have more RAM. • Private LLMs do not necessarily need to run locally.

maltelandwehr··on No clicks, no content: The unsustainable future of AI search
How can we adapt that to LLMs? Do LLM providers pay for access to these articles?

Do I as a user have to do a micro transaction whenever an LLM generates an answer on one of those paywalled articles? Because as a user, I do not wish to read the quality journalist analysis, I wish for it to be part of the LLM answer that is tailored towards me.

maltelandwehr··on The web does not need gatekeepers: Cloudflare’s new “signed agents” pitch
> An allowlist run by one company that site owners chose to engage with. The allow/blocklist is pre-filled by CloudFlare.

The bots/crawlers/browsers are pre-categorized by CloudFlare.

Defaults matter and how CloudFlare categorizes your privacy-focuses or agentic browser would impact your experience on a good chunk of the web.

maltelandwehr··on The web does not need gatekeepers: Cloudflare’s new “signed agents” pitch
The horrible UX on mobile, especially when traveling to another country and having to deal with forced geo-redirects, is the main reason I have largely replaced Google with ChatGPT for my everyday search needs.
maltelandwehr··on What went wrong for Yahoo
I do not think it was just the bad acquisitions.

Yahoo also turned from a tech company into a media company. At some point, every decision was made with a media company mindset.

This includes making decisions that prioritize short-term revenue over building growth loops or enhancing user retention.

Also, no investments into technology. Browser, CDN, proper web hosting, cloud - they missed everything.

maltelandwehr··on How Generative Engine Optimization (GEO) rewrites the rules of search
How is ellm different from the more established tools in the market (Profound and Peec AI)?
maltelandwehr··on How Generative Engine Optimization (GEO) rewrites the rules of search
The 37M/day is an estimate from Rand Fishkin that often gets quoted as gospel. It is based on limited external data. OpenAI mentioned 1B/day - and had significant overall growth in usage since then.

Also, 1 search on ChatGPT easily replaces 5-10 searches on Google.

Many B2B SaaS companies already get the same amount of leads from ChatGPT that they get from Google. Because clicks from ChatGPT are better informed and have a significantly higher conversion rate. I am talking up to +700% CVR vs traffic from Google for some companies.

maltelandwehr··on Trees not profits: we're giving up our right to ever sell Ecosia (2018)
Both of these conditions are true for Ecosia. They have bylaws that prevent excessive salaries.

In 2020, no one there made more than 100k as far as I know.

Source: I interviewed at Ecosia for an interim CPO role.

maltelandwehr··on Trees not profits: we're giving up our right to ever sell Ecosia (2018)
The CEO of Ecosia makes less than EUR 100k per year.

At least that was the case when I interviewed there for an interim CPO role.

maltelandwehr··on Ask HN: Why buy domains and 301 redirect them to me?
If this is done with SEO in mind, at first they will also do a redirect for Google Bot.

Then they build links to their domains. Once it has more backlinks than the real domain, the redirect is removed.

maltelandwehr··on Ask HN: Why buy domains and 301 redirect them to me?
The certificate mismatch does not play any role in this SEO tactic. It just is not a factor.
maltelandwehr··on I attended Google's creator conversation event, and it turned into a funeral
> I don't know how accurate this writeup is

There are now 5+ writeups from different attendees. They all agree on the larger points: Google has no solution to the problem. Google asked attendees if they have ideas for a solution. Google told people their content is good and they deserve to rank.

maltelandwehr··on I attended Google's creator conversation event, and it turned into a funeral
This is one of the few instances where Google is actually trying to do better but cannot figure out how.

Hence this event where owners of affected websites were put in direct contact with the product managers and software developers working on the topic.

But yeah, in general Google is often not incentivized to play fair. See the demotion of price comparison websites after Google Shopping ads were placed on top of search results.

maltelandwehr··on I attended Google's creator conversation event, and it turned into a funeral
> Google is literally NOT the gateway to internet.

Many business models rely on people finding you via Google. Lawmakers and courts in both the US, EU, Russia, Turkey, and other jurisdictions came to the conclusion that Google is in fact a gatekeeper.

If that means everyone deserves to rank with their website, is of course an entirely different question.

maltelandwehr··on I attended Google's creator conversation event, and it turned into a funeral
> What did they do to deserve that?

They very loudly complained on X/Twitter and cried about losing all their revenue, business, etc.

> Probably nobody even knows how all of it works. That is exactly what Google admitted at the event. They do not understand how to demote all the spam blogs without also demoting legitimate niche websites.

maltelandwehr··on I attended Google's creator conversation event, and it turned into a funeral
In September last year, Google released an update called "Helpful Content Update" (HCU) that was supposed to demote made-for-Google spam websites. Usually, a blog with dozens of articles from cheap authors that are optimized to rank well in Google.

Unfortunately, many legitimate niche websites were demoted by this update. Google's Webmaster outreach team (primarily Danny Sullivan, also known as "SearchLiason") has been in contact with people running such legitimate websites. There was a lot of public discourse on X/Twitter on this topic for months.

This event was supposed to bring such people together with Product Managers and Engineers at Google.

maltelandwehr··on I attended Google's creator conversation event, and it turned into a funeral
In September last year, Google released an update called "Helpful Content Update" (HCU) that was supposed to demote made-for-Google spam websites. Usually, a blog with dozens of articles from cheap authors that are optimized to rank well in Google.

Unfortunately, many legitimate niche websites were demoted by this update. Google's Webmaster outreach team (primarily Danny Sullivan, also known as "SearchLiason") has been in contact with people running such legitimate websites.

This event was supposed to bring such people together with Product Managers and Engineers at Google.

Someone from the data science side at Google, who is probably very far removed from the actual ranking algorithm, said that there was no shadowbanning of domains. That is, of course, total crap and probably just the result of some misunderstanding of what banning, demoting, penalizing, etc., means to different people.

The people at Google who actually work on communicating to webmaster never said there was no shadowbanning.

maltelandwehr··on The Lone Banana Problem in AI
„A single banana —-v 5.2“ in Midjourney gives me flur pictures. Two of these pictures only contain a single banana.
maltelandwehr··on Now you can search on Google for free: Solution with API
Are they scraping the Google web interface or using the API from Google?
maltelandwehr··on Meta lays off 11,000 people
If you include Stripe, Klarna, Netflix, Uber, Robinhood, Snap, Lyft, etc. tech layoffs in recent months have topped 100,000 now.
maltelandwehr··on Zendesk to be acquired
Permira is not that kind of VC. They normal for for growth opportunities. I guess they will try to expand the range of offerings from Zendesk and try to cross-sell these solutions to existing customers. Not necessarily bad for employees.
maltelandwehr··on EU reveals plan to regulate Big Tech
In the current system all the money flows to Google, Facebook, etc. and they evade EU taxes.

So, yes. A money grab. One that is dearly needed for the EU!

maltelandwehr··on EU reveals plan to regulate Big Tech
China showed how to foster a local tech startup ecosystem. As long as Europe refuses to take the same route, the US and China will split the pie.
maltelandwehr··on FedEx and UPS hit companies with unexpected holiday shipping limits
In what world is this unexpected? Everybody who works in e-commerce has been expecting this (or other consequences like 10 day delays). At least since Black Friday.
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