Indeed, there was "Designing Web Applications" by Nathan Barry for instance. See discussion at https://news.ycombinator.com/item?id=4909784 . Very similar discussion on pricing by the way...
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There is an issue in the State's definition of "innovative", though. JEIs are companies that spend at least 15% of their resources on R&D, so we're talking about technological innovation. It seems to me that most people agree that other sorts of innovation need to be accounted — either with the same label, or a new one.