Show HN: Bootstrap In Practice, my ebook for starters
williamghelfi.com
williamghelfi.com
I mostly write native apps, but happen to have started to make a website for the first time in several years the other day. Having decided to start with Bootstrap, I spent at least an hour chasing down blog posts about using Bootstrap, and then googling to see how things had changed since v2, how people do X and Y, finding conflicting opinions of unknown provenance, etc etc... and was expecting to have to do more of that to finish getting up to speed with Bootstrap (especially since I'm starting with v3 and most of the info on the inter web tubes pertains to v2).
So of course I bought this book. In order to be a worthwhile investment, all it has to do is save me from the hassle having to do that again, one single time. Perusing the site it really looks like it will. Sold!
Well done actually releasing something. Your price is fine. Don't let people get to you.
It's kind of a new experience to me, but I'm learning a lot and that's what I always try to do.
To the author: For a book with plenty of substitutes (as opposed to a presumably specialized SaaS product), I think it's much more likely that the demand curve is extremely elastic, meaning that as price decreases, quantity sold increases much more than enough to compensate for lower total revenue. And since marginal cost of each unit sold is effectively zero, this is all profit.
Add in the fact that since you're early to the party, you could acquire these customers before substitute products hit the market. By the time they do, you could be the established product.
I think Two Scoops of Django [1] got it right. They priced it to move. I bought it as an impulse purchase when they were in beta, and absolutely loved it. I can tell that many, many other people did the same, because I see it cited as an authority all the time on StackOverflow. It's up to "full price" now, but it's still affordable.
I guess you've done your pricing research - but the consensus, at least on HN, seems to be that $20 is a price most people would just go for, but as you get higher, people really want to know what justifies the higher price. It is a free-market economy, I know, but if you can somehow justify the higher price, then you'll have a lot more sales, and a lot more happy people willing to spread the word.
The fact that most O'Reilly/Pragmatic Programmer/Manning books - which are generally very good quality, well-proofed and technical - are priced around the $20-$30 mark doesn't help things.
I agree with so well documented official documentation, it's going to be hard to sell.
Edit: BTW, there is even Bootstrap 3 video course at lynda.com.
I wrote the book exactly to help who finds the official documentation too difficult to grasp as a whole.
I was in that very situation two years ago when I started with Bootstrap, and I thought that people out there will be in the same situation starting with Bootstrap 3 now.
$25 is a reasonable price for ebooks with a large amount of useful content but won't get impulse buys.
$5-10 will get impulse buys but you might not get as much money in aggregate.
$59-70 is ridiculous for any book, to me that is like textbook pricing.
I personally probably would've bought it in the $5-10 dollar range even though I know bootstrap and find the documentation easy to understand.
Best of luck.
Edit: I never made it to your $29-39 ebook pricing which might grab more people, might want to show that there are 2 options better (2 columns maybe).
I like the book and contents, but the price on the site is quite large. A can buy a bunch of tech books on IT ebook sites like Oreilly's for it. I would buy it without thinking for $10, with some thinking for $20, and for something around $30, I will buy only after thinking through about whether I really need it.
I had doubts about the pricing until the very last second before launching. But all in all, I just remembered all the work and passion I put in it, and decided to go on with this pricing.
Now that a good number of purchases are done, I just can't change my mind. So I'll go on, and learn whatever there will be to learn from this amazing experience.
I'm limited to reading this on my laptop and my phone now. It looks like good content. shame about the format.
That, and the difficulty (for me, at least) to get a decent book filled with screenshots and examples in epub / mobi, is the main reason why a chose to not produce Kindle-ready formats.
the git repositories are there to avoid to copy-paste from the PDF (which is an awful experience) the source code of Part 2. The bootstrap themes are nowhere to be found because I wrote them for the book and as an example for those starters the book is aimed at.
And for the first day the price is $59, which people seem to be happy with so far :)
Also, there's the book without the extras, if you think it could be useful to you... but I sense you are not a starter, now are you?
What the hell is that supposed to mean?
Rephrasing: "but from what I can read, I guess you are not a newbie with Bootstrap nor frontend design (so the book is not for you)"
Your guess is wrong. If you had put the repositories and themes up on GitHub and dropped the price of the book to $20, I would have glanced at the ToC and most likely bought it.
Not that I'm going to sue them or stuff.
I believe a table of contents would be a huge help in knowing what it covers. I don't think I will purchase personally (especially at the $40 non-discounted price), but I've wanted a good Bootstrap-specific book for a while. If you had a mailing list for the book I would subscribe, especially to watch for further editions or promos.
http://www.williamghelfi.com/blog/2013/09/06/bootstrap-in-pr...
If you're still reading this thread, and have any time, I'd really value your advice on this:
http://stackoverflow.com/questions/18671572/multiple-stacked...
I'm trying to get multiple full width disavowed images going in Bootstrap using your background image CSS, not sure how to make it responsive.
BTW, I would be also interested in a discussion about the sales page, copy, style.
I am a web developer, after all.
Show HN imo is a way to get feedback for your creation. In this case, in order to be able to provide feedback, I have to pay first $29—59.
Posting your commercial product in HN is an easy way to get tens of thousands of views. So either we should let anyone with a digital product advertise it here (think of any ebook, of any smartphone app, etc) and destroy essentially HN, or let no one.
Also, I think the best use of the book is to read it on a PC / Laptop and copy/paste to try the examples as you go :)
But, as always, your mileage may vary!
E.g. a typical search query can be "bootstrap ebook". Currently, you use "ebook" word only once in the smallest font. Your title has neither of this words.
At the very least, change your title to something like "Bootstrap in Practice — ebook and step-by-step examples"
Maybe I just have to do it and live with it :)
On the other hand, I recently searched for "bootstrap 3 grid" and "bootstrap landing" and was amazingly surprised to be on first and second place. That really means a lot to me, because even with the ebook I wanted to share what I learned and be helpful to someone.
Head to the sales page, the form is where you download the sample chapter about the grid system :)
This isn't priced off of how much paper or bits cost people. If it saves a developer even an hour it is easily worth the price of admission.