The average person just doesn't care, and anyone who tries to tell them otherwise is labelled a conspiracy nut and ignored. The only response they give to finding out that the government knows their exact gps location 24 hours a day and can listen to any and all of their communications is "So what?" Companies like Foursquare exist because people not only don't care about issues like this, but are actively trying to help them.
That's mostly a problem with the terrain geography in the area (trains can't easily cross the grapevine without a tunnel underneath it or a much longer travel time).
Is there a point to this article? I agree that women often get the short end of the stick in the valley (and I personally despise the brogrammer culture that has sprung up), but simply complaining about problems like this won't do anything to make them go away.
I assume (hope) it would be more like Blizzard's system for Starcraft, which only lets you see the real names of friends that you add using an email address (and if they accept). Showing a person's real name to everyone in game just sounds insane.