It's good to slow down and enjoy those fairly simple things.
522 karma · joined May 8, 2018
Indie minion of the online ads ecosystem.
It's good to slow down and enjoy those fairly simple things.
Nothing wrong with being investment savvy and all that jazz but obsessing over it doesn't sound healthy.
People can enjoy a fancy plate or 2.
It can have a huge impact and isn't something that will necessarily come up on performance review.
There's a whole section of adtech dedicated to brand safety.
I believe it's over the top[1] but it's something marketing folks do care about.
Also the good old pop up ads were created for that reason, aeons ago.
[[1] https://www.campaignlive.co.uk/article/advertisers-embrace-n...
So they'll get even more data on the marketing side.
Whether you are a finance person working on balancing the sheets (or whatever else they do, that's beyond my knowledge) or an operation person building complex macros, it is both versatile, easy to use and yet powerful.
The byproducts of this is that it is also subverted by the genius of human ingenuity and you end up with some pretty interesting, awe-inspiring contraptions.
Such as building a calendar system but using arrow graphs to fill it out. And that's fine, except when you try to scale things up to automate the process and save people money. Now you have to do some pretty wasteful engineering to accommodate this pesky creativity we have.
That is the really interesting and a testament to being a really good software (in features and reach). It breaks the boundaries of the limited vocabulary of computers and therefore can only be fully leveraged by humans.
It's both a great reminder that most people in the world are not on the same level as the crowd around here [1] and that as the group who create tools used by such an audience, we have to be mindful of that.
On a positive note, I think there are some interesting work being done to rethink how to approach those tasks, I remember using one product in particular that had the right mix of being visually engaging while enforcing boundaries. But this won't solve the issue of users having to hack their way into getting what they want how they want it.
It says a lot about the struggles of enabling change in structures with strong silos that (what are probably among the most risk averse type of) people would go to such lengths.
Granted they wanted to introduce changes and needed someone to enforce that. We ended up sort of pushing in unison for the person who we thought would be the best and he did a fine job managing that team.
Therefore it's very likely that the combination of these factors are particularly powerful at enabling bad decisions in that age range.
Hope you can share what you learnt from this incident and hopefully you'll take a hard look at your processes.
I'd hate to be caught in the same issue, especially that we are already customers, and I'm not sure I'll have as much clout as Nicolas here to get your attention.
While the ITP (Safari's -and maybe Chrome soon-- attempt to regulate tracking) initiative is on paper a good idea, I'm not convinced it's going to deliver.
Barging in with an OpenRTB v4 (current version is V3) that delivers on that - and maybe cut the middle men, that could be neat for every one : publishers, consummers and advertisers.
They will use it both as intended, a spreadsheet for calculations, usually for reports.
But also as publishing software (think InDesign) and format their spreadsheet to look like an invoice / quote, a hand made Gantt chart (yeah with arrows as delimiters, as opposed to filling the cells), etc ...
It's both a fascinating and horrific thing to behold, something that wouldn't be out of place in a H.P Lovecraft story.
We're going to try to get the Gantt folks to modernise a bit and use a dedicated tool for planning but we already know it's going to be complicated to get the senior folks to even consider it.
Smaller DSLs that could be mix n matched depending on the problem at task might be a better fit.
Wait, I feel like I'm describing a std lib here...
Some of the advertisers we work with have pretty small budget, i.e. less than 50k/month and even them will probably max out the 64 campaigns.
I'm all for having a privacy minded advertising industry but this proposal misses the mark big time.
Put simply, your boss is "expected" to know more than you, you're not really supposed to question that. Easy to see how that can degenerate when going through such a change.
Or they could just be satisfied with doing the right thing, rather than trying to extract as much money as they could.
[0] Not to detract from the skin colour issues we've seen countless examples of, like the example you mentioned or the Google Photo fail https://news.sky.com/story/google-photo-app-labels-black-cou...
You may proceed.
Uncle G has already too much grasp on the web as it is.
While current situation is far from perfect (looking at you Mark Z), I don't think having the Borg being the top dog on both Search and Social would have been a great thing at all.
But I never really knew how people I work with perceive me, beyond the coworkers I was really close with. I figured they mostly saw me as some sort of weirdo that they tolerate at best.
Then one day, I left a job and went back to the same company a few weeks later. On day 1 of my come back, within the first 5 minutes of doing a mock welcome - I already knew everyone in this new team, another lad came behind me and lifted me up, in a celebratory fashion.
It was really unexpected but it's one of my fondest memory. This took place in small satellite office with an overall great vibe, so YMMV.
But all in all, I don't think there's anything wrong with being recognized for the morale boost you might provide to your surroundings.