While it's not always fair to judge a book by its cover, statements like "Smart Incognito™ and Built In 256-bit Encryption" sure feel weird. Good security doesn't come from random trademarked buzzwords or providing a bit number without any context. Actually, those are major warning signs that the product is probably not nearly as secure as it pretends to be. The fact that this is not open-source just underlines that point nicely. Projects that are serious about privacy and security as their main goals always provide source code, not doing so is a sure sign that something other than privacy and security is the main goal.
The entire project seems very flashy but it just gives of an odd smell. The video,too, explains very little and leaves many more questions than it answers. All this seems to be is a somewhat convenient frontend for a proprietary vpn system which allows you to have multiple connections running and associate them to tabs. That's not bad but it's certainly not some world changing super-private thing and the fact that you're trying to present your proprietary VPN solution as your great gift to humanity just rubs me the wrong way.
It doesn't help that VPNs are basically pointless for anonymity since any browsing experience that's usable by normal people (e.g. executes javascript) can be trivially de-anonymised.