kuba_dmp

I like that approach of "not clicking any ads".

That said it could still land a message/spark interest.

And perhaps if it is worth investing your time in, you'll hear about it again, hopefully from a source you trust.

Even like a pragmatic programmer, casidoo, and stuff like that?

Oh, sorry I meant those weekly developer newsletters and an ad in there.

Reading it reminded me of a book "Writing without bullshit" which adds a few more concepts to what op shared.

Frontloading information is my favorite, where instead of building to the core conclusion you start with it and then expand.

https://www.goodreads.com/book/show/28448362-writing-without...

I didn't write the article, I just found it recently and thought it was interesting.

I guess you never really know, but you know what you wrote and may have addressed exactly what the comment is about.

https://www.developermarkepear.com/ i write about marketing to devs, sharing learnings from my journey as a devtool startup marketer.

Also you have companies that "game the system" by just creating great stuff that bring value to this community. Look at Tailscale for example.

You can just do marketing things that are perfectly aligned with the community.

That is a win win imho.

plug: If interested I went into how tailscale does it https://www.developermarkepear.com/blog/developer-marketing-...

I think they called this channel "engineering as marketing" in the book Traction from Weinberg.

neptune.ai https://neptune.ai/

tldr of the tldr for those who don't want to click out:

- Devs do hate advertising. The level is extreme, unreasonable even. - Devs love swag. Unreasonably so. - Devs appreciate good tutorials and blogs. - Devs only really trust other devs. - Say what you don’t do to build trust. - Devs use a lot of ad blocks. - Podcast ads work. - Say what you do, let me try, wait for me to reach out. - Devs think marketing == promotion and ads.

Mhm, you are right.

I think of this "wrong answers only" as a bigger post category.

For example.

"Make devops cry in 5 words or less"

Does the same thing imho.

Also as long as you get engagement it means it isn't worn out imho.

"Wrong answers only" is actually a really good format imho.

The best jokes that only folks deep in a particular tech understand come from it.

And understanding those inside jokes means belonging to a tribe.

Which in turn signals that a brand "gets" that tribe.

Thanks @swyx, very valid points.

Sound like adjusting/packaging message to the platform/audience.

Exactly what good marketing is about.

Keep up the good work, and thanks for the nice words!

Again (said that somewhere here), engagement is necessary, not sufficient.

I do believe their memes resonate with the very customer they are going for, yeah.

For sure it's a tactic not a strategy.

But imho could be a good way of getting ppl to follow the account.

Come for the memes stay for the conversion/awareness bits.

Yep, quite sure you are right.

Solid positioning is key with dev tools.

All I'm saying is out of all companies trying to reach folks on Twitter Supabase is doing (imho) very good job.

Getting engagement is necessary, but not sufficient.

I don't know for sure, but from all the dev companies I saw on twitter, I bet on them doing well signup/results-wise.

Any Twitter company accounts that you do like btw?

Seems like this "let's not be serious" is exactly why they resonate with folks imho.

their numbers seem to show that a ton of folks do like it.