tldr of the tldr for those who don't want to click out:

- Devs do hate advertising. The level is extreme, unreasonable even. - Devs love swag. Unreasonably so. - Devs appreciate good tutorials and blogs. - Devs only really trust other devs. - Say what you don’t do to build trust. - Devs use a lot of ad blocks. - Podcast ads work. - Say what you do, let me try, wait for me to reach out. - Devs think marketing == promotion and ads.