1,314 karma · joined May 3, 2011
Editor of http://poststatus.com - a website about WordPress.
Now to your notes:
First, they don't have 20 sales people for VIP. They have less than ten for sure. Probably closer to five.
Second, VIP has more than a 100 customers, by far. And VIP business has grown ever since it was introduced, but simultaneously has become a smaller and smaller part of their overall revenues (I know this to be true). Which means other aspects of their business are growing faster than VIP.
I've followed Automattic closely for a long time. I don't at all see them as the type of company to just grab money in frothy markets. I think we'll see this money equip them to make some much bigger investments in the next couple years. They are certainly in better shape than any other CMS or blogging platform ever has been.
Scott Berkun worked there for over a year and then wrote a book about his experience. Probably as good of a resource you'll find, and a quick read. I reviewed the book here: http://www.poststat.us/year-without-pants/
4m uniques and 20m visitors in the first month is a heck of a splash.
1) Recurring payments. I don't see anything about recurring payments on the links you provided. I know Memberful will be offering subscription / recurring payment offerings.
2) Simple integration with WordPress. These guys are behind Theme Foundry, a WordPress theme shop. So a priority for them is to make it really easy to integrate Memberful with a WordPress site. Since WordPress has such a huge marketshare for self-hosted CMS based websites, that's a big plus. Site owners won't have to worry about PCI compliance, SSL, etc.
Most podcasts will probably never get a huge audience. But the audience you do get is a motivated, probably very specific one. That's a valuable audience.
This post does a nice job summarizing the story, with links to many blog posts that came from Jake's original http://www.philerb.com/2013/01/wordpress-community-contribut...
Jake also discussed in on his PleaseAdvise podcast, as well as another podcast: http://pleaseadvise.fm/ http://wpcandy.com/podcasts/035-with-special-guest-jake-capu...
If you're going to do them, make sure to follow a couple principles:
1) visible descriptions no matter the current state http://www.designmap.com/practice/the-difference-between-a-l...
2) spell the action available in each state as a verb phrase http://ux.stackexchange.com/a/1321
Or just use something else : )
I had to extend it to handle comment voting.
The foundation holds the keys to the WordPress logo, and it also does things like support WordCamps that aren't profitable to keep those communities strong. It's also a legal barrier to protect WordCamp organizers. See this post: http://wordpressfoundation.org/2012/wordcamps-and-such/ The foundation is also starting to monetarily support local meetups (more frequent gatherings than WordCamp). I think Matt is the only person in charge of the foundation, but I'm not sure.