karljtaylor

I'll admit, I'm glad we've moved past the open letter era, but as somebody that got hired to write a lot of them, I think the part the writer of this particular article got really close to understanding why this works was here at the end:

"But like too many other companies, Slack has been drinking its own Kool-Aid for too long. It seems the company believes it's the greatest thing to come along in recent years, and that it's irreplaceable. And that's a mistake. "Slack is here to stay," the ad concludes. Guess it's time to prove it."

The point of this kind of ad is, in part, to rally supporters, enthusiasts, and employees under a common goal. Given that it's 2022 and Slack is still the dominant player in the space (maybe Discord is an emergent challenge) AFAIC, it did its job.

I've read this a couple times, I'm curious about what you're saying here, do you mean that your class just reviewed some writing on the categorical imperative on its own, or read Groundwork of the Metaphysics of Morals?

when you say, begin to search for trips to disney and start looking through photos on Facebook, it isn't that an advertiser discovers you, gnode, are looking for a disney trip, it's that the platform adds you to an audience of people interested in disney and to an audience of people who are interested in travel. advertisers engage with those audiences, platforms hold the data.

Google had to do a lot of work on this front, and really still hasn't sorted it out very well. the personal injury keywords are a really good example of this.

In order to execute that buy, the media desk has to make purchases from a variety of platforms. Those platforms also buy and resell inventory from a mix of other places. Segments aren't very well defined, so you end up competing against yourself to buy the same inventory over again.

FWIW, a lot of those OTS services also have very traditional media desks. (e.g., https://nccmedia.com/)

case in point: LiveCD is a branded capitalization.

plenty of model innovations are out there, but P&G ain't that kind of brand.

"This project has been created to address a glaring gap in the rails ecosystem: the lack of an open source project for real estate websites.

The result is that WordPress has become the dominant tool for creating real estate websites. This is far from ideal and PropertyWebBuilder seeks to address this."

isn't a bad way to sell the widget to developers. but because you've already put some of the work in to set up the one-click deployment, it looks like you're walking the path of going to a wider audience, and if that's your goal (not a horrifying one, it maybe where more dollars are...) it's good to think about how to explain that chunk more broadly.

granted, it's a tough line to walk but a lot of people are doing interesting things --> https://www.eclipse.org/oxygen/ for example.