114 karma · joined September 26, 2013
I don't think they care about someone making a living on the App Store. They either care about failures or about getting insanely rich.
I've tried different marketing things along the way, like sponsored posts or Google Adwords. Probably spent around $500 in total on marketing during the lifetime of the app. None had a meaningful effect so I kind of stopped trying.
I mostly focus on engaging my users as much as I can and trying to make them happy, so that they will recommend Dash to others.
There's a huge difference between climbing to the top and then instantly failing and actually staying at the top.
A full day in Top Grossing on the Mac App Store gives you something like this:
Ranks #10 to #20: at least $2-4k per day. Ranks #30 to #80: around $800-1k per day. Ranks #80 to #150: around $500-$800 per day.
All sums are after Apple's cut. They fluctuate a bit depending on the day of the week.
I make more than the mentioned $454 per day at ranks of around #200.
My revenue report from last year can be found here: https://blog.kapeli.com/my-year-in-review-2014.
This year, the revenue from iOS is around 10% of the Mac app.