Yeah, this is exactly the same dynamic!!
Blog comment spam was already 'optimizing for the gatekeeper', not the reader. For email what's new is that the primary gatekeeper is becoming the an agent itself, not a filter sitting at the edge.
1 karma · joined April 10, 2026
Blog comment spam was already 'optimizing for the gatekeeper', not the reader. For email what's new is that the primary gatekeeper is becoming the an agent itself, not a filter sitting at the edge.
One of the most fascinating aspects of my research is how flexible email is, there are so many use cases and ways of writing an email. From a consumer standpoint, I hate how companies address me via email, bloated html, tracking links, difficult to read OTP codes, remote images, tracking pixels
I decided to run a little analysis: me and Claude analysed more than 160 emails to see the do's and don'ts of writing a good transactional email.