While building an email platform I have been dealing with a lot of "ancient tech" and slowly falling in love with everything related to email itself. The software we use to send it, store it, scan it. All incredibly interesting old tech.

One of the most fascinating aspects of my research is how flexible email is, there are so many use cases and ways of writing an email. From a consumer standpoint, I hate how companies address me via email, bloated html, tracking links, difficult to read OTP codes, remote images, tracking pixels

I decided to run a little analysis: me and Claude analysed more than 160 emails to see the do's and don'ts of writing a good transactional email.