Scarcity is a key component of prices in that it affects the supply of a given good at a given price. Paper, ink, production time, human labor, etc. are all goods that have limited supply so they must be allocated accordingly.
If you're a parent you know that the Very Hungry Caterpiller uses different paper and different production techniques (holes in the pages, thicker paper) which while raising the cost is offset by the demand for it being much greater than TAOCP. TAOCP costs more due to a smaller demand and the fact that substitutes don't really exist. VHC has tons of substitutes.
I mean to say that ebooks' lack of scarcity seems to trigger consumer expectations about pricing and what they are willing to pay. This has implications for the demand curve. I wouldn't suggest that the ebooks should all cost the same but that their cost to produce additional units is zero. If a paperback book experiences a massive spike in demand that's protracted and extreme the costs of books to consumers would rise or a shortage would develop. There is no chance of an ebook shortage apart from amazon.com going down.