A 30 year progression has brought that old dream to hundreds of millions, who just call it a "phone."
I have a hard time seeing the long history in terms of just one brand, or even a few. The trend is much bigger.
I actually like the confusion of the Android market, but I chose a purely conforming Nexus for myself.
Still I like an ecosystem that is really that, and Xiaomi contributes to diversity, even if I don't buy one.