jgurewitz

This is a wonderful gold mine for data geeks. The real question to me is why Netflix is releasing this. It's a massive boon for their competitors. My instinct is they either were hacked/people were able to game the recommendations enough to get at it that they decided to just share it. Unexpected.

Advanced health directives are great. Sadly most of the time they're placed in a box somewhere and it's not the first thing you think of when something critical is happening.

Informed, decision making away from the pulse of the emotion is essential here. High quality physicians with the time and space to guide a family are immensely impactful but sadly both the time and space are becoming increasingly limited. Having a trusted advocate by your side who is not as connected is becoming a significant trend.

Incentives guide everything in medicine and it's really unfortunate. Even the best meaning doctors get pushed in that direction. See x patients a day for y minutes. X goes up 10% and y goes down 10% every year. My brother is in his residency and in one rotation was asked to see 35 patients a day at a clinic. Impossible to do anything but the most cursory work. Health advocacy is becoming a bigger thing in the United States and it will only continue. People need to remember that medicine is now a consumer good, with all of the pitfalls that entails.

If you spoke to any growth marketer worth their salt at any D2C company they will have incrementality testing and split tested traffic to prove without a shadow of a doubt that advertising works. The real challenge is scaling without losing efficiency.

Where do you do your research?

There's a fun model I built once upon the level of monetization versus trust building activities a given YouTuber/influencer should do maximize monetization over any given time period. You can model the decay in audience trust per monetization.

Agreed. The more SMB your product is the closer the chance ads will work, but further up the size and ACV scale and you are simply wasting your time until you become a brand name in your domain.

Law of shitty click through rates. https://www.google.com/amp/s/andrewchen.com/the-law-of-shitt...

The best marketing comes from strong value props in an area people are open to hearing them. The magic of Facebook (and Google although now less so) is the ads are extremely relevant, to people who are open to hearing them.

The backlash against ads is because they work, when done properly.

I think it's hard for people to appreciate just how much human behavior is driven by those fields.

These articles typically come in the form of, I was paying for my brand name when I was number one on organic search. I wasn't validating any of my other ad spend, I stopped and didn't see any negative impact, therefore advertising doesn't work/is a scam.

As someone who's worked in the industry a while, I agree that it's a sad state of affairs generally but when people extrapolate that this means all advertising is bs it's just not true. Fundamentally business orders should track results from their ads the same way they look at impact anywhere else in their business.

This is brutal. No easy answers here. The affiliate economy is rife with spam and will continue to deteriorate. My recommendation to content creators is to become explicitly ad supported, i.e find real companies to sponsor your site, not plug in a network, or to find a paid membership. Both are harder, but both are more sustainable.

It does! I guess I was hoping for kind of a more prominent option instead of another section, but that's a nitpick. Nice work again!

I really dig this. Well done.

I like the collaborator feature.

One piece of feedback, I almost missed the contact information at the bottom of the profile. Any chance of having a preferred contact at the top so it's harder to miss?

If they were spending 57M a year that would be different and they would like likely have an enterprise level team. 57M over 14 years doesn't warrant that, and in particular, I'd expect that to have been primarily in the prime years for content on FB, 09-12.

Assuming an even distribution over 14 years, for FB today, spending 300k a month might warrant a rep but it's at the very bottom of tiered spend.

Not true at all. 330k a month might at best get you one representative who has a book of business around 75-100 accounts.

This is not likely at all.

To maybe help clarify, the author mentions 57M spent over 14 years. My guess is that this was more front loaded given FB dynamics, but evenly distributed that's 300k a month, which might barely qualify you for a small business representative. The size and scale of FB are such that unless you're well over 1M a month you are a small business.

This is terrible, I've paid for the paid version for a while and have been a big fan of Podcast Addict.

They can't, but most people don't know how to ask Google to take it down. Google makes the form challenging to find and implement. Without a rep it will also take a while.

This is a classic example of how affiliate marketing is generally bad for businesses. For a local restaurant it may seem appealing to only pay for demand generated, but your partners are better than you at intercepting your existing demand and charging for it. If you have a trademark on the brand you would be able to get Google to take down the advertisements. If businesses are looking to generate demand, paying on a CPM basis via FB for example is a better outcome.

Hi Jesse,

I do growth and run experiments for a living for DTC brands. I liked this article but the research on ebay brand advertising is missing the point about competitors. If you have competitors bidding on your brand, I've seen multiple times really strong degradation on performance.