4,451 karma · joined February 10, 2008
Regardless of previous success, I think we can appreciate someone who is still excited by a new opportunity and sharing his content for anyone who might find value and/or support his quality content. Many financial fundamentals have been taught before, but can be repackaged and interesting and valuable to readers, especially those who haven't read his book (which I haven't). Like Mike says here, some overly promotional agendas get drowned out, but there is also a certain amount of community appreciation for people who just come out and say "this is something I made, what do you think?" Of course, in a social voting system, if people think "wow that sucks" then they downvote the content and leave a "that sucks" comment.
That said, these campaigns have been tremendously successful even using completely irrelevant topics to gain links back to sites for very important keywords, and the content is not showing them to be an authority in their niche, be it financial or insurance or travel or gambling...they have shown that they can attract attention very well, that they are VERY good at SEO, and that they can (some of the time at least) design decent looking content.
I do agree with the individual answering the IAMA that it is an example of the internet being broken, and I found myself wondering if/hoping that somehow Matt Cutts would have a dream that would allow him to teach the Google bots to crawl a .png file to determine if the content in the graphic was relevant to the term in the links (or hello, at least the freaking title?). I am a co-founder of a company that creates infographics along with written content as part of an overall social media strategy and we spend a great deal of time finding the balance for each client between content that has mass appeal and content that relates to their core customer base/readership. You have to bring in new people somehow, but as many people have learned, irrelevant content doesn't convert, which is why so many people either craft content with no intention of converting and simply say 'social media traffic doesn't convert' or rank sites to sell them to someone who knows how to monetize them down the road (assuming these SEO rankings hold up).
Finally though - if it builds a site's reputation for being a relevant resource for interesting and useful content that does do the job of educating, it is ok if it looks pretty and does it with chart junk no matter how many purists out there say they would rather just pop open the .csv
So, I want to encourage you to start building that network now that will become your 'previous exposure or network' by fostering genuine relationships with people you want to meet and even your current competition.