I think what people don't seem to understand is that entrepreneurship is a skillset. You can get better at it by practicing.
Like any skillset, you can build a career out of it. And, just like any career, you could end up on the scale of loving it to hating it. I'll admit it's quite a bit harder than any other career though since often you can't look to your peers for advice or examples of success. It's largely a game of taking on risk to provide value to people who will pay for it.
If you've never promoted yourself online, how do you expect to learn enough marketing chops to get people to the value you provide with your business; how do you expect to learn enough sales chops if you've never sold anything to anyone before.
As for me, I'm just a lowly independent consultant, so make of this what you will, but I understand that I'm slowly getting better at sales and marketing, and understanding the value I can provide to my clients, and what makes my consulting different (and hopefully better) than others. Like a natural career progression, I hope to give myself a promotion by creating and selling digital products one day using the skills I've built at the bottom of the ladder.