19 karma · joined December 3, 2013
@jamesq on twitter
I'd love to explore how we could do more with this as well as I see so much value but like it has been pointed out here, RSS is set and forget for many people and therefore isn't in the majority of user's minds. Also the utility of having content in a feed is undervalued IMHO.
This was a recruitment firm letting their subscribers pick the categories of jobs they receive in their newsletter. I think this is anything but spam. Cuts out the things they aren't interested in and makes sure they only receive jobs relevant to their search.
Other companies using the service are doing similar - sending relevant articles to subsets of their audience - not even for commercial purposes. We have educational institutes using the service for sending information to students.
Maybe it was the word automation that concerned you in this but I think done correctly it can be a big benefit for subscribers and content producers.
See where they're having problems and then do the research to see if it's a problem for others in the same industry. If it is you have your idea and probably your first couple of customers.
It's since turned there is a demand for this beyond our one client too thankfully.
I think it's helped that this product is aimed at businesses primarily too. With a higher price point we won't need a mass volume of clients to be profitable reducing demand on customer service requests etc.
It's been a fun 4 week project based on the needs of a client and it's been great to ship beta.
Please share any content you think creatives might enjoy.
Good luck and enjoy.
I've read that book too so might dig it out to refresh my memory - good tip and thanks!