299 karma · joined July 14, 2011
Maybe because they don't know about the additional fees until the check comes. The true cost of a dish (price of the dish + all other unavoidable and foreseeable cost/fees, tipping being optional) should be easily accessible to customers while ordering, and without requiring the use of a calculator. Does it call for more regulation? Similar to the one that required more transparency on fares in the airline industry?
This part of the article is telling:
>It’s why five or so years ago, anybody with a hint of success in TV (or movies) started getting a call from their rep saying, basically, “Netflix would like to write you a big check.”
1. https://www.nytimes.com/2013/02/25/business/media/for-house-...
With Netflix producing its own content now, and with the cost of acquiring content rights much higher than it used to be (all major streaming platforms want to offer great content), I'm wondering how much the business imperative impacts the recommendations we get -> eg. Netflix giving priority to its own content over licensed shows/movies.
I would be interested to hear more on that from General Burkhard. Because right now - and based on my very limited understanding of the topic - this feels like the kind of statement that could look rather misinformed when looked back at in the future. This actually reminds me of the French army and French generals preparing for WW2; stuck with their existing organizational structures and mental models (that led them to victory in WW1), they discounted new warfare theories/technologies and strategies (such as: combining planes and tanks, blitzkrieg) that led them to a quick and complete defeat.
I do believe we are still in a golden age for content producers and audiences. The amount of money going into content production, the number of shows being produced and the number of streaming services being launched offer a variety of options for people to finance, distribute and consume video content.
Content creators are looking essentially for 3 things: telling great stories, reaching large audiences and making money. They make an informed decision based on those 3 factors when choosing to work with Netflix, Amazon or other studios/streaming services. If it becomes obvious that Netflix will cancel their show after 2 seasons or will not expose their content to large audiences, content creators will stop pitching their shows to Netflix and turn to other distribution providers such as Amazon, Warner Media, Disney, NBC, Facebook, CBS, YouTube etc. And if audiences like their content, they will follow it and subscribe/spend time on other platforms.
I’m also unsure about Netflix’s “lock-in” power. Netflix is not Spotify where I spend time creating and organizing playlists. I see it only working if Netflix’s recommendation engine is so well trained with my data that moving to another streaming service will force me to spend much more time looking for relevant content to watch. Otherwise, I watch Friends on Netflix. I can easily switch next year to watch it on HBO Max.
It is true that the old days of “Friends” and “Seinfeld”, where a hit show would generate billions of dollars for its creators, are gone. Netflix and other streaming platforms are now acquiring global content rights for shows and production companies are becoming more like “work for hire” studios – where ownership is transferred to the streaming platform and no future residual revenues can be expected from re-runs (syndication deals).
That being said, the median wage of writers dropping seems to be more the result of talent agencies’ “packaging practices” than Netflix.
And by the way, “Where are the great comedies?” the author asks. Blockbuster movies – because of their high production costs – look for global appeal. Car crashes (aka “action movies”) are understood across the world. It’s not necessarily the case for jokes (aka “comedies”) that might not cross oceans as easily.
Netflix is also talking a lot about international expansion, but Sandler’s humor is IMO appealing primarily to the US audience. As a European I find myself surprised by the amount of laughter Adam Sandler’s movies receive in U.S. theatres.
- Sir William Preece, chief engineer of the British Post Office (1876): “The Americans have need of the telephone, but we do not. We have plenty of messenger boys.”
- H.M. Warner, Warner Bros. (1927): “Who the hell wants to hear actors talk”
- Ken Olson, President & Founder of Digital Equipment Corp (1977): “There is no reason anyone would want a computer in their home”
- Steve Ballmer, CEO Microsoft (2012): “Surface is the tablet people want”
Overall, Lucas has made close to $3.8 billion with DVD sales (http://www.statisticbrain.com/star-wars-total-franchise-reve...). This is one of the reasons why Star Wars movies are not available on iTunes and other VOD platforms.
Putting those titles on Netflix would decrease their value. Netflix would have to pay big money for that…
You can build the best product ever, if nobody wants to buy it you are not going to make anything out of it. That’s why companies try to influence people’s behaviors by spending (investing?) money in advertising and hire sales teams.
It seems like SVOD services are generally “support businesses” that aim to promote a company’s main product/service that is sold at a higher margin. For instance, DISH Network offers access to Blockbuster SVOD platform as an add-on to its pay-TV subscription (the idea here is to get more pay-TV subscribers). Comcast XFINITY SVOD service is provided on top of other Comcast services and aims to attract more pay-TV and broadband subscribers. We could even argue that Netflix Instant Streaming was first used to support Netflix “DVD by Mail” business (even if it might not be completely the case here).
The margins on those SVOD services are low compare to the “pay-TV or “DVD by Mail” business. In Q3 2012, Netflix contribution margin for its domestic streaming business was 16.4% vs 48% for its domestic “DVD by Mail” business. As pointed out earlier, for SVOD to work, you need volume. Thus, Netflix strong push for its international expansion. Amazon might pull it off, but it will require significant investment outside the US to work out.