This makes sense, unfortunately. The e-cigarette industry is $1B+ and much of their base from teens, they can claim to be innocent by not marketing to them. However, with flavors like bubble gum and cotton candy, it is easy to see why teens are attracted to e-cigarettes.
As a late-teen, I see many ads from the FDA against e-cigarettes, but I'm not sure how effective they are. However, these are not on TV but on Facebook.
Hopefully, we get specific information about what Google Cloud will be doing with Mayo Clinic to better patient outcomes - the article is filled with handwaving.
Pairs very well with Grove's dictum of Objectives and Key Statements (OKRs). These and Grove's management philosophy are captured very well in John Doerr's book 'Measure what Matters'