151 karma · joined February 18, 2014
Around COVID, I'm sure +90% of the population relied on online news sources giving their click-bait-y interpretation of studies. (if at all read, perhaps just the abstract)
Often when I take a high ISO (relative) I find myself also adding an extra layer of edit ("remove noise") which I think just hurts the image. Adjusting exposure alone I feel does less damage.
I really don't find adding exposure on post (when RAW) damages as much as adding ISO and adding noise.
ISO is really just boosting a sensor sensitivity to light which I feel is not optimal and adds it's own set of artifacts. I would always prefer to add more exposure and me being the one adding the artifacts and playing with the edits, rather than the camera.
But then again, I just shoot for hobby and not a PRO! You can check out some of my pics at @franciscojgo
Low light or twilight scenarios is just one. For example higher ISO adds noise that you need to take into consideration and can make the decision to opt for a darker image and bring it back to life on the edit, but without the crazy noise.
The same thing happens with action/movement. You may sometimes want to actually blur some movement and not freeze the action entirely or hit that spot where the focal point is sharp but the background is moving. (ie. taking an up close pic of a dude kayaking some crazy river)
You get the idea. The deal are high and that's just ad spend budgets. Design. Creatives. Social media management. Production. Really brings the prices up.
A social media management service that takes care of all the responses and post generation (images, design, etc) across Instagram, FB, etc can easily charge 3-10k/month.
A small business for example a successful crossfit GYM pays $400-600/month. But a larger business commonly pays 1.5K/month just for social media management and some social post productions (photos and edits) and maybe some ad campaign management.
I am sure if I stay hooked on the sport I will eventually do a full one and 5ks will seem boring. Hell, a 18-22 min 5k workout can get really boring quick.
Bid higher on new campaigns to warm up the network stats, then decrease the bid to reduce cost, but maintain the benefit of effective KPI’s?
This is correct. Bid higher to get volume and get data to analyze and drill down targeting with it later. Not only bid higher but spend higher. Spend a good amount for 1-3 days. It depends on budget but if you have $500 daily budget for all make sure you spend those $500 to get more reliable/significant data on a single campaign.
You dont need to reduce the bid. That will probably reduce the volume or outbid you or lose the campaign. Just re target and even increase bid once you drill down on what's working.
Low bid, low volume. High bid, high volume. If you have an ad set that's super profitable and with high conversion, try increasing the bid. It will probably get you more volume. Unless the audience is super small and local.
Likewise, to get data you need volume. So bid higher. Then you can reduce if needed or adjust.
- Campaigns must saturate and get less effective over time, is there an active part I can take to manage this, or let the network tail off?
Campaigns do not saturate, but creatives do. You need to be constantly be testing new creatives, wording and angles. And I dont mean just editing creatives to improve CTR, I mean trying completely different advertising angles. (ie. emotions, fear of not using your product, discounts, authority of your product, etc) These are the things that will change your profit, CTR is just CTR and only matters if you just want to reduce your ad spend/traffic ratio. Edit creatives so that with everything else equal, they are more profitable.
- Do different networks need different strategies? - Google App campaigns only have CPI, can driving installs from a display campaign be effective? - A universe of other strategies & tactics must also exist - what’s yours?
Networks do need different strategies but it's mostly targeting options and ad placements capability. Also the volume and intent to purchase. Display network can get you tons of volume. But it's also a risky game. It's also more expensive to test and optimize accordingly. You need to create much more creative sizes so you get decent volume and it can get overwhelming very quickly.
Looks like verizonmedia is the premium network nowawadays. And it also looks like you need a good budget to start AND it also looks like you can lose it all very quickly. They may cater more to big brands that want brand awareness and just need to spend vs the little guy that needs them to perform. But worth checking out. Maybe they have a good platform.
I dont know your target market but it may be worth it to do a run of network campaign if you have some way of measuring soemthing. (free for all advertising but very cheap.)
Good luck.
Ad networks nowadays offer all options. Generally you start with CPC to test creatives and optimize the creative. Once you can get a performing ad or funnel you can start aiming for CPM bidding if it makes sense. Ie. if you have a good CTR, you can reduce your CPC equivalent down to peanuts or at least lower than by paying CPC.
The power of getting into CPM is not only to drive down the cost, but to actually capture all the volume an ad spot can get.
IF you are able to bid a high enough CPM you will win all the "air time", instead of the network having to split yours with other advertisers paying by other means.
CPM/CPC/CTR is worth nothing if you are not converting, so the key to everything is to do do actual measurements and optimization based on everything you can measure. This is more involved than you would like to think and it is REAL grunt work. It is also how you can make tons of money and make your spend profitable.
You need to know what creative is creating more conversions, what OS is generating more conversions. (ie. iOS is more profitable - higher income users), what city/state (similar logic as OS).
I used to advertise on Inmobi and Airpush. Please check if there are others.
Initially you want to spend to gather data and then start drilling down on the best performing targeting.
There are ad optimization tools that can help with this and integrate with different ad networks. I really dont know what's out there now but I am sure there are. These give you a place to add pixel tracking, analyze data and really drill down on the data to see what is making you more money.
Sort of like the Touch Bar on MacBook Pros (which I have). Yeah it’s awesome to have on select apps like Photoshop, Safari, etc but it’s in no way so valuable as to build a whole product around - like this phone is trying to do.
You can take the Touch Bar away from me at any moment and I won’t mind.
Unless apps deeply integrate with this folding capability etc its just a gimmick that I expect will die pretty quick or remain a very niche product.
It's good that companies take these leaps of fate but they sort of seem reaching.
Why not wait and keep pushing the tech until it's worth releasing a beautiful product that can capture actual market share?
These are exciting times. Can't wait until these EV actually hit critical mass and everyone, at all incomes see them as a viable option. We need $30-40K cars that look sexy. Are we 1-3 years until this happens?
Meanwhile... I am anxious for the 2020 Jeep Gladiator that I will burn more fuel with but am excited to actually drive in.
Also take the very first coffee that rises.
Oh, I also use a milk frother. Heat milk on the micro and the froth it, making sure only micro bubbles form. And trying to make sure no much air mixes in. (which causes bad big bubbles)
I was usually skeptic to crossfit. Have been doing weightlifting and overall weight training for 2-3 years and was used to pushing myself at my own pace and setting goals myself. Was afraid to turn my training into a cookie-cutter group class and be forced to do movements that are outright dangerous.
All the injury stories, the "cult" thing, etc. is all bullshit from my experience. No, you do not have to kip anything. At least on my "box" they frown upon kipping. To me that was amazing.
If you have any sort of training experience or some moderate fitness level you will be OK and will probably push yourself to do things that will make you see really fast progress.
Hang snatches, overhead barbell lunges, Wall Ball Shots, etc will make you stronger, bigger and more agile.
Just being on a floor where it is normal to drop a heavy barbell from a missed snatch is worth it. You will push yourself more and try heavier weights. Can't do it? Just hop over and take out some weights and try again. You don't have to wait for the frigging squat rack to be empty. That hour on the gym is for your group only. No waiting around for that dumbass tweeting while resting on the rack.
You will also have a coach (read good coach) that will sermon you and make sure you do things right. Last class I was doing some deadlifts and the coach started pushing me around and manipulating my torso and thighs to make sure I did it correctly. This went on about 3 different times in 2 minutes. It's good, when you are lifting and fatigue sets in you start faulting form.
Only been 3 months now, but man, it's frigging good. And the girls are hot and strong too. It's good motivation.
All in all, don't believe everything you read online. It's overdramatized.
Then again, if you haven't done ANY excerise at all in your life, it's probably better to start slowly on a normal gym. But not because crossfit is dangerous, but rather because you need to get used to your body and understand how much you can push it. It's easy to get injured doing any type of physical activity if you don't have experience and push too much, too fats.
I, like you, live in a country were barely 50% of the population vote. This is exactly why I think Online voting is good for democracy. Essentially, more people will vote:
I am strongly against the view of the author.
I see that the majority (or a large portion) of voters are fanatics that vote based on affiliation and fanaticism, not policies nor experience.
Ie. The voting numbers are largely biased towards the political fanatic crowd.
I see online voting as a way to increase the number of ordinary people that vote. Getting the voting population to 80%+ or more is good for democracy. I see this as a positive.
Saying Online voting is a danger to democracy is like saying autonomous cars are a danger to safety.
Yes, if the autonomous system doesn't work and is made with loopholes that allow dangerous stuff, it will pose a danger. But if made to work fail-proof, it will be infinitely better.
There's no point in saying something will not work if your only argument is based on the proposition that it's going to be broken before it's even used.
Sure, an unsafe car is not safe. The only way to make it safe is to make sure it's safe.
The only way "democratic" online voting will work is to make sure it's "democratic".
I see that the majority (or a large portion) of voters are fanatics that vote based on affiliation and fanaticism, not policies nor experience.
Ie. The voting numbers are largely biased towards the political fanatic crowd.
I see online voting as a way to increase the number of ordinary people that vote. Getting the voting population to 80%+ or more is good for democracy. I see this as a positive.
Saying Online voting is a danger to democracy is like saying autonomous cars are a danger to safety.
Yes, if the autonomous system doesn't work and is made with loopholes that allow dangerous stuff, it will pose a danger. But if made to work fail-proof, it will be infinitely better.
There's no point in saying something will not work if your only argument is based on the proposition that it's going to be broken before it's even used.
Sure, an unsafe car is not safe. The only way to make it safe is to make sure it's safe.
The only way "democratic" online voting will work is to make sure it's "democratic".
Buy yes, it makes total sense to do it automatically if not on the ear. The logic seems simple enough to program.
I think it just hit him where he most likes it.
He is succsfully disrupting the automotive industry.
Now he gave him an idea to disrupt a hugely profitable industry even before it's fully established. (ride-sharing/Uber)
The idea tingled his southern regions.
Jamie, I don't understand what you mean by laundered traffic.
The clicks generated by click-baits, advertorials, etc you see on the sites the study mentioned are real, non-bot traffic.
The ads you see there do in fact direct to shell sites, more commonly referred to as "bridge" pages. All these sites do is create a conversion funnel that starts with (for example) priming the reader about "fit girls" and end up in an advertorial for a diet pill.
It's not affiliate marketing per se, as nowadays companies have their own media buyers, but the fact is that businesses that are profitable enough to profit from high volume, high chargeback rates are shady business that are usually very active in affiliate marketing and CPA-networks. AKA, loans, insurance, diet pills, etc.
So yes, it's not affiliate marketing, it's actually shady businesses. But it's easy to make a single business compliant and run "good ads", whereas it's not that easy to make thousands of affiliate compliant. And that's where you see the problem.
These affiliates are the ones that turn to shady tactics and click-baits, etc (which is simple a strategy to increase click-through-rates) to maximize their profit.