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franciscojgo

151 karma · joined February 18, 2014

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franciscojgo··on GPT-3.5 Turbo fine-tuning and API updates
Im definitely waiting for the UI. The process warrants it. Bringing back memories of fine tuning using the console gives me the chills.
franciscojgo··on Guidance to make federally funded research freely available without delay
At last. I genuinely believe there should be classes in high school teaching how to read papers as well.

Around COVID, I'm sure +90% of the population relied on online news sources giving their click-bait-y interpretation of studies. (if at all read, perhaps just the abstract)

franciscojgo··on Fitbit is now officially part of Google
Exactly. They say it as if joining Google was a positive. No it it isn't. Just tell the truth: you sold Fitbit and made bank. No issue here.
franciscojgo··on A Primer on Shooting in Manual Mode: Aperture, Shutter Speed, and ISO [video]
Honestly had to research a bit before answering your question, and there is debate on this. I am adamant on staying below 200 or maybe 400-600 on every picture though :D My best pictures are all on super low ISO because that's what makes them "creamy" and sharp (and I dig that).

Often when I take a high ISO (relative) I find myself also adding an extra layer of edit ("remove noise") which I think just hurts the image. Adjusting exposure alone I feel does less damage.

I really don't find adding exposure on post (when RAW) damages as much as adding ISO and adding noise.

ISO is really just boosting a sensor sensitivity to light which I feel is not optimal and adds it's own set of artifacts. I would always prefer to add more exposure and me being the one adding the artifacts and playing with the edits, rather than the camera.

But then again, I just shoot for hobby and not a PRO! You can check out some of my pics at @franciscojgo

franciscojgo··on A Primer on Shooting in Manual Mode: Aperture, Shutter Speed, and ISO [video]
There are times where you absolutely must use manual mode if you want to get the best image.

Low light or twilight scenarios is just one. For example higher ISO adds noise that you need to take into consideration and can make the decision to opt for a darker image and bring it back to life on the edit, but without the crazy noise.

The same thing happens with action/movement. You may sometimes want to actually blur some movement and not freeze the action entirely or hit that spot where the focal point is sharp but the background is moving. (ie. taking an up close pic of a dude kayaking some crazy river)

franciscojgo··on Elon Musk’s Neuralink Plans to Put Chips in Human Brains by 2020
How can Musk be involved in so many high-stress projects and still have the clarity of mind needed to pursue even awesome-er projects? Crazy dude.
franciscojgo··on “Once-in-a-Hundred Year” Sightings of Bamboo Blossoms Reported in Japan
Glitch in the matrix. Someone left original CSS href in all copies of bamboos.
franciscojgo··on Ask HN: What do small marketing agency deals look like?
Dont have all the answers but a real life example of a locally targeted social ad campaign for a big 2 letter brand that starts with "3" that targets the automotive aftermarket crowd in a 2.5M city has a monthly budget of 5-15k. That's a very niche market. The consumer products division is much larger. The medical devices division is even larger.

You get the idea. The deal are high and that's just ad spend budgets. Design. Creatives. Social media management. Production. Really brings the prices up.

A social media management service that takes care of all the responses and post generation (images, design, etc) across Instagram, FB, etc can easily charge 3-10k/month.

A small business for example a successful crossfit GYM pays $400-600/month. But a larger business commonly pays 1.5K/month just for social media management and some social post productions (photos and edits) and maybe some ad campaign management.

franciscojgo··on The 5K, Not the Marathon, Is the Ideal Race
They are all good and all will help improve each other's time. I have only done 5Ks but I have been increasing mileage and plan to run a half for the first time. I run almost half marathon distance (8-10 miles) just to train for my 5K pace.

I am sure if I stay hooked on the sport I will eventually do a full one and 5ks will seem boring. Hell, a 18-22 min 5k workout can get really boring quick.

franciscojgo··on Behind the ACH’s Sizzling Growth
Pretty sure physical check use decline can be directly correlated to ACH use growth.
franciscojgo··on Ask HN: Help scaling app advertising, and strategies for better results
To address your other questions:

Bid higher on new campaigns to warm up the network stats, then decrease the bid to reduce cost, but maintain the benefit of effective KPI’s?

This is correct. Bid higher to get volume and get data to analyze and drill down targeting with it later. Not only bid higher but spend higher. Spend a good amount for 1-3 days. It depends on budget but if you have $500 daily budget for all make sure you spend those $500 to get more reliable/significant data on a single campaign.

You dont need to reduce the bid. That will probably reduce the volume or outbid you or lose the campaign. Just re target and even increase bid once you drill down on what's working.

Low bid, low volume. High bid, high volume. If you have an ad set that's super profitable and with high conversion, try increasing the bid. It will probably get you more volume. Unless the audience is super small and local.

Likewise, to get data you need volume. So bid higher. Then you can reduce if needed or adjust.

- Campaigns must saturate and get less effective over time, is there an active part I can take to manage this, or let the network tail off?

Campaigns do not saturate, but creatives do. You need to be constantly be testing new creatives, wording and angles. And I dont mean just editing creatives to improve CTR, I mean trying completely different advertising angles. (ie. emotions, fear of not using your product, discounts, authority of your product, etc) These are the things that will change your profit, CTR is just CTR and only matters if you just want to reduce your ad spend/traffic ratio. Edit creatives so that with everything else equal, they are more profitable.

- Do different networks need different strategies? - Google App campaigns only have CPI, can driving installs from a display campaign be effective? - A universe of other strategies & tactics must also exist - what’s yours?

Networks do need different strategies but it's mostly targeting options and ad placements capability. Also the volume and intent to purchase. Display network can get you tons of volume. But it's also a risky game. It's also more expensive to test and optimize accordingly. You need to create much more creative sizes so you get decent volume and it can get overwhelming very quickly.

Looks like verizonmedia is the premium network nowawadays. And it also looks like you need a good budget to start AND it also looks like you can lose it all very quickly. They may cater more to big brands that want brand awareness and just need to spend vs the little guy that needs them to perform. But worth checking out. Maybe they have a good platform.

I dont know your target market but it may be worth it to do a run of network campaign if you have some way of measuring soemthing. (free for all advertising but very cheap.)

Good luck.

franciscojgo··on Ask HN: Help scaling app advertising, and strategies for better results
Ok, this used to be my thing but I will try to get you an overview.

Ad networks nowadays offer all options. Generally you start with CPC to test creatives and optimize the creative. Once you can get a performing ad or funnel you can start aiming for CPM bidding if it makes sense. Ie. if you have a good CTR, you can reduce your CPC equivalent down to peanuts or at least lower than by paying CPC.

The power of getting into CPM is not only to drive down the cost, but to actually capture all the volume an ad spot can get.

IF you are able to bid a high enough CPM you will win all the "air time", instead of the network having to split yours with other advertisers paying by other means.

CPM/CPC/CTR is worth nothing if you are not converting, so the key to everything is to do do actual measurements and optimization based on everything you can measure. This is more involved than you would like to think and it is REAL grunt work. It is also how you can make tons of money and make your spend profitable.

You need to know what creative is creating more conversions, what OS is generating more conversions. (ie. iOS is more profitable - higher income users), what city/state (similar logic as OS).

I used to advertise on Inmobi and Airpush. Please check if there are others.

Initially you want to spend to gather data and then start drilling down on the best performing targeting.

There are ad optimization tools that can help with this and integrate with different ad networks. I really dont know what's out there now but I am sure there are. These give you a place to add pixel tracking, analyze data and really drill down on the data to see what is making you more money.

franciscojgo··on Oracle customers fear its reaction if they use Amazon's or Microsoft's cloud
This. What's more troubling is how they now put up a paywall for what is usually clickbaity, "want-to-get-this-viral" content.
franciscojgo··on I’m 14, and I quit social media after discovering what was posted about me
I'm more surprised by the story telling and narrative of the 14 year old author! Impressed. Pretty sure the only thing I was worrying about when 14 was how to get past the min. word count and not use "however" so much.
franciscojgo··on Ask HN: What is the best laptop one can buy/build to replace a Mac?
Oh man. Im not even a hardcode Apple fan but the best mac to replace another mac is still a mac. Windows is all fun and games until your computers suddenly forces an update. Suddenly it slows down without no easy way to figure out the root issue. The start up starts glitching on you. And the computer just doesnt do what you expect it to. The new macs apparently have randomhardware issues but no absurd software issues. I'm writing from a 15in 2017 MBP though and it's all good. Yes biased. But try a year old windows for a few weeks and I would bet you would consider soemthing else. But maybe not.
franciscojgo··on Launch HN: AmpUp (YC W19) – A reservable electric car charging network
Genius! Applauding for the concept and clean, easy to understand design.
franciscojgo··on Samsung’s Foldable Phone Is the $1,980 Galaxy Fold
If they are working from the OS side that’s perfect. But I Im no way expecting to see anything but the most important apps have useful multi-app-in-screen interactions. Yeah YouTube, FB, Search, w/e but will that make it worth it?

Sort of like the Touch Bar on MacBook Pros (which I have). Yeah it’s awesome to have on select apps like Photoshop, Safari, etc but it’s in no way so valuable as to build a whole product around - like this phone is trying to do.

You can take the Touch Bar away from me at any moment and I won’t mind.

Unless apps deeply integrate with this folding capability etc its just a gimmick that I expect will die pretty quick or remain a very niche product.

franciscojgo··on Samsung’s Foldable Phone Is the $1,980 Galaxy Fold
That just seems gimmicky at best IMO. No ecosystem. I expect it will sell for 2-3 years and then die off and have them lose money on it. What type of niche market actually needs a phone that can display 3 apps at once and fold down to a brick sized phone?

It's good that companies take these leaps of fate but they sort of seem reaching.

Why not wait and keep pushing the tech until it's worth releasing a beautiful product that can capture actual market share?

franciscojgo··on Electric Pickup Maker Rivian Gets $700M from Amazon, Others
Now that's a sexy EV.

These are exciting times. Can't wait until these EV actually hit critical mass and everyone, at all incomes see them as a viable option. We need $30-40K cars that look sexy. Are we 1-3 years until this happens?

Meanwhile... I am anxious for the 2020 Jeep Gladiator that I will burn more fuel with but am excited to actually drive in.

franciscojgo··on Neglected Food Bubbles: The Espresso Coffee Foam
This. I also boil the water first in the pot, (meanwhile setting the coffee, etc) then take gloves and put the top on. This prevents the ground coffee from overheating and burning. It rises in 5-10 seconds.

Also take the very first coffee that rises.

Oh, I also use a milk frother. Heat milk on the micro and the froth it, making sure only micro bubbles form. And trying to make sure no much air mixes in. (which causes bad big bubbles)

franciscojgo··on Ask HN: What was your “why didn't I start doing this sooner” moment?
Joining a good Crossfit gym.

I was usually skeptic to crossfit. Have been doing weightlifting and overall weight training for 2-3 years and was used to pushing myself at my own pace and setting goals myself. Was afraid to turn my training into a cookie-cutter group class and be forced to do movements that are outright dangerous.

All the injury stories, the "cult" thing, etc. is all bullshit from my experience. No, you do not have to kip anything. At least on my "box" they frown upon kipping. To me that was amazing.

If you have any sort of training experience or some moderate fitness level you will be OK and will probably push yourself to do things that will make you see really fast progress.

Hang snatches, overhead barbell lunges, Wall Ball Shots, etc will make you stronger, bigger and more agile.

Just being on a floor where it is normal to drop a heavy barbell from a missed snatch is worth it. You will push yourself more and try heavier weights. Can't do it? Just hop over and take out some weights and try again. You don't have to wait for the frigging squat rack to be empty. That hour on the gym is for your group only. No waiting around for that dumbass tweeting while resting on the rack.

You will also have a coach (read good coach) that will sermon you and make sure you do things right. Last class I was doing some deadlifts and the coach started pushing me around and manipulating my torso and thighs to make sure I did it correctly. This went on about 3 different times in 2 minutes. It's good, when you are lifting and fatigue sets in you start faulting form.

Only been 3 months now, but man, it's frigging good. And the girls are hot and strong too. It's good motivation.

All in all, don't believe everything you read online. It's overdramatized.

Then again, if you haven't done ANY excerise at all in your life, it's probably better to start slowly on a normal gym. But not because crossfit is dangerous, but rather because you need to get used to your body and understand how much you can push it. It's easy to get injured doing any type of physical activity if you don't have experience and push too much, too fats.

franciscojgo··on Headphone jacks are Not the new floppy drive
Pretty sure the author will end up buying an iPhone 7 headphone jack or not.
franciscojgo··on Why Online Voting Is a Danger to Democracy
I am copy pasting my article's reply for the sake of debating this.

I, like you, live in a country were barely 50% of the population vote. This is exactly why I think Online voting is good for democracy. Essentially, more people will vote:

I am strongly against the view of the author.

I see that the majority (or a large portion) of voters are fanatics that vote based on affiliation and fanaticism, not policies nor experience.

Ie. The voting numbers are largely biased towards the political fanatic crowd.

I see online voting as a way to increase the number of ordinary people that vote. Getting the voting population to 80%+ or more is good for democracy. I see this as a positive.

Saying Online voting is a danger to democracy is like saying autonomous cars are a danger to safety.

Yes, if the autonomous system doesn't work and is made with loopholes that allow dangerous stuff, it will pose a danger. But if made to work fail-proof, it will be infinitely better.

There's no point in saying something will not work if your only argument is based on the proposition that it's going to be broken before it's even used.

Sure, an unsafe car is not safe. The only way to make it safe is to make sure it's safe.

The only way "democratic" online voting will work is to make sure it's "democratic".

franciscojgo··on Why Online Voting Is a Danger to Democracy
I am strongly against the view of the author.

I see that the majority (or a large portion) of voters are fanatics that vote based on affiliation and fanaticism, not policies nor experience.

Ie. The voting numbers are largely biased towards the political fanatic crowd.

I see online voting as a way to increase the number of ordinary people that vote. Getting the voting population to 80%+ or more is good for democracy. I see this as a positive.

Saying Online voting is a danger to democracy is like saying autonomous cars are a danger to safety.

Yes, if the autonomous system doesn't work and is made with loopholes that allow dangerous stuff, it will pose a danger. But if made to work fail-proof, it will be infinitely better.

There's no point in saying something will not work if your only argument is based on the proposition that it's going to be broken before it's even used.

Sure, an unsafe car is not safe. The only way to make it safe is to make sure it's safe.

The only way "democratic" online voting will work is to make sure it's "democratic".

franciscojgo··on Apple announces iOS 10
It works every time, so long you are not on "Low Power Mode".
franciscojgo··on Apple announces iOS 10
You can actually say "Hey Siri call Jennifer with the speaker on" or "...call Jennifer on speaker".

Buy yes, it makes total sense to do it automatically if not on the ear. The logic seems simple enough to program.

franciscojgo··on [dead]
I think Musk never realised this business opportunity.

I think it just hit him where he most likes it.

He is succsfully disrupting the automotive industry.

Now he gave him an idea to disrupt a hugely profitable industry even before it's fully established. (ride-sharing/Uber)

The idea tingled his southern regions.

franciscojgo··on Clickbait and Traffic Laundering: How Ad Tech Is Destroying the Web
EDIT: Immaturely commented without reading article in full. Now get the "laundered traffic" issue. Thanks for correcting me. Either way, kept my initial response.

Jamie, I don't understand what you mean by laundered traffic.

The clicks generated by click-baits, advertorials, etc you see on the sites the study mentioned are real, non-bot traffic.

The ads you see there do in fact direct to shell sites, more commonly referred to as "bridge" pages. All these sites do is create a conversion funnel that starts with (for example) priming the reader about "fit girls" and end up in an advertorial for a diet pill.

It's not affiliate marketing per se, as nowadays companies have their own media buyers, but the fact is that businesses that are profitable enough to profit from high volume, high chargeback rates are shady business that are usually very active in affiliate marketing and CPA-networks. AKA, loans, insurance, diet pills, etc.

So yes, it's not affiliate marketing, it's actually shady businesses. But it's easy to make a single business compliant and run "good ads", whereas it's not that easy to make thousands of affiliate compliant. And that's where you see the problem.

These affiliates are the ones that turn to shady tactics and click-baits, etc (which is simple a strategy to increase click-through-rates) to maximize their profit.

franciscojgo··on Clickbait and Traffic Laundering: How Ad Tech Is Destroying the Web
Title should be "How Affiliate Marketing is Destroying the Web".
franciscojgo··on Ask HN: How do you keep your coffee fresh?
I just add it in a ZipLock bag and suck (literally) the air out of it. Seems to work well. I know there are some vacuum containers that suck the air out (have pumps and such) but don't know if its worth it.
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