1,271 karma · joined October 10, 2008
Once you get Google Website Optimizer up you'll see that it not only tells you the difference in conversion rates, but also how statistically significant the results are.
Desktop applications have shifted to the web. It's only a matter of time before mobile apps are also obsolete.
If you're working for a small company where the CEO sifts through source control to see what's changing, producing good code will certainly suffice, but if you work in a large company with a multi-tiered management structure, keeping quiet only pushes the responsibility to promote your work to someone else - and you can't always rely on that happening.
You also have to consider the searches that result in no clicks or a modification of terms.
It would be very interesting to see actual click through rates for each spot in a few representative sample search results.
Does anyone know if Google has a Java style guide?
Geocommons Finder http://finder.geocommons.com/ has quite a lot of free location data.
For example, at 30k impressions per day, you might make $75 from AdSense at a $2.50 CPM. If you keep relying on AdSense as your traffic numbers go up to 500k impressions per day, you'll still get the $75, but most of the traffic above that level comes in at a low CPM, say $0.20, and you end up with $169 for that day rather than $1300.
The takeaway is that you can't rely on AdSense to scale, and selling your own ads makes sense at a certain traffic level.
There was an article about marketing on the front page of HN yesterday that said 'think smarter, not louder,' and I'd argue that working a 90 hour week for any reason is just thinking louder.