1,271 karma · joined October 10, 2008
We've seen both sides of this at HotPads. The site started out with rental housing only and added for-sale listings a bit later. Those two verticals are closely linked and we made a 'buy vs. rent' search to tie them together. The addition of the real estate vertical worked out very well.
Last year we added hotel and vacation rental listings. Aside from tighter scheduling rules, the data behind these listings is very close to apartments, but nobody thinks about finding a place to stay the same way they think about finding a place to live, so getting users for those verticals has been much more of a struggle.
There are lots of submissions from sites.google.com that seem much more clickable because they end with (google.com). Similarly I'd be more likely to click a link from code.google.com.
"We've long since shed the notion of recouping costs through donations, and instead turned to ad revenue for covering operating expenditures. Our entry into the wild and not-so-wonderful world of advertising has been mixed. We've added more ad positions to the site over the years to offset rising overhead and been bounced around between so many ad networks and account managers that I'd be hard pressed to list them all. But we've succeeded—4chan is still here, after all."
I wouldn't say OpenDNS is evil. Offering an ad-supported free service is how many things are allowed to continue existing.
The hard work is figuring out what reporters need that you can provide. They love statistics, and you can always try to get quoted as an expert source on something related to your company.
This kind of thing will get your name out there and get you the kind of traffic (and links) you want rather than short bursts of disinterested blog readers.
Could you expand on this a little? Do you mean web service API calls that are unpublished, web service calls in general or native API calls that are somehow forbidden?