we would like to think that people having LaTeX resumes are more probable of accepting our product since they already know of the quality.
Now why would they use us instead of making it themselves. primarily 2 reasons: 1. LaTeX is code and you will need to maintain it, while on our system it would just be data you will need to update
2. changing template of your resume would mean rewriting the whole thing while on our system it would mean 2-3 clicks (it is our responsibilty to give you that good a template that you are willing to change :))
and for small consultancies. sure, we wil try to talk to them, try to sell it to them. Thanks.