205 karma · joined January 26, 2011
Marketing is by far the hardest part!
Even though I only made $95 my first month (a lot less then what I had hoped) I now have a clear idea of where I stand and what needs to be improved and tweaked. It'll be a slow and at times painful process (SEO, A/B testing, blog posts, re-design, features) to make the profitability worth all the hours put in so far...
My advice to someone looking to start something on the side: don't quit your job, but find a low-stress job at a large corporation with normal 8 hour workdays and a short commute.
You can't get laid off for no reason (only so-called "mass" lay-offs where a minimum of 20% of staff has to go due to restructuring reasons - or, of course, disciplinary action) but the salary you employer pays you (much lower if such laws didn't exist) has to take into account that there can can be long periods of time where there is no work for you to do and they can't get rid of you legally.
High intelligence is not necessary to survive and reproduce successfully even in today's world which explains why most women (and probably most - but less men) would rather be "hot" than "smart". In general, during the reproductive phase of their lives (and long after that as well), women focus advertising their reproductive health, and men - their status.
High intelligence however is key to acquiring status - which is much more important for men than for women which in my mind explains why more men than women are interested in being smart.