> whose bias your are familiar with I This is fair, but there is a positive version which is "whose worldview you understand, and find interesting/valuable"
Every person and organization comes with some kind of bias - even if part of that bias is "try to be clear eyed and tell the truth".
The advantage of subscribing directly to writers is that you get to choose explicitly who you want to trust, and having done so the writers' incentive is to keep that trust.
As a writer, you get to make your own bet about what work is important, you get paid in proportion to the value you create, and only your readers can fire you.