629 karma · joined February 16, 2011
Facebook as almost insured that it becomes the whipping post of the FAANG companies as the government wants to look hard on tech. Im genuninely not sure what Zuck can do as long as Apple, Google and Amazon don't make mistakes in the same way.
The next 10 years are going to be a lot like the old ad age about being chased out of a campsite by a bear. It's unimportant to be the fastest (best) of the group, you just cant be the slowest.
Don't be fooled, the lack of progress is almost exclusively a product of vested interest in enforcement and this vague intellectual question of "how?"
The truth is that most companies once they get to series A fold for much more binary reasons that are almost never saving a few $1000 a month on the founders salaries. Additionally there are easy ways to turn your salary into a draw that ebbs and flows in times of cash flow crunches if thats a concern.
Ultimately a founder should just pay themselves what they want. The companies rise happens on the backs of the their judgement so I dont know why we are using some irrelevant framework for this particular decision. Like everything from raising money to hiring, create a narrative and then use it to optimize your target outcome.
It's also important to note the founder isnt entitled to struggle as a species. In fact you can build an incredible company and ask to maintain a quality of life.
If you can afford it pay yourself market or more and you think it will make you happier or more effective, do it!
In the end tolerance for pain isn't the skill that defines a great founder its the progress. Pay yourself whatever the hell you want as long as you keep doing good work.
That fact is not mutually exclusive to having integrity or living a thoughtful life though.
Almost all the CEO/Founders that speak of deep purpose have arrived via a strong path of revisionist history.
I'm the founder of two large tech companies and the way that it goes is that most founders have an idea that is driven by some vague desire to solve something or test something. What ends up happening is that as the idea grows you are forced to recruit people and money. As you are forced to tell the story of your company, you workshop the emotional parts to become more effective in resonating with your audience. By the time you are raising even an "A round" your story is extremely polished and emotionally moving.
I must add this is almost never done with manipulative intent or dishonesty. The mere act of becoming an orbit as the company grows demands persuasion at ever level.
The story of purpose is heightened by the success, it does not create it.
https://www.youtube.com/watch?v=eJ3RzGoQC4s&feature=youtu.be
If I recall correctly, the first stage of the "moon race" was more generalized, especially to the press. Also Musk himself has a pretty strong history of not sharing much of the meat of a plan till it happens.
Network effect + brand recognition is worth a TON. It's why you're probably wearing Nikes right now and not generics.
Note: I know it causes more lonliness