There was a big change to consumerism around the second WW. I cant recommend this doc enough:
https://www.youtube.com/watch?v=eJ3RzGoQC4s&feature=youtu.be
https://www.youtube.com/watch?v=eJ3RzGoQC4s&feature=youtu.be
(if it's yanked off youtube before you can watch, the title is 'hypernormalisation')