1,523 karma · joined March 17, 2009
With high severity fire, two things can happen. Trees can be totally wiped out (called a stand-replacing fire) which causes extremely dense, brushy regrowth (prone to another high severity fire). Or in really bad conditions, the soil can be damage so no regrowth happens, causing strange moonscape-like forests that are completely dead. This affects watersheds, causes mudslides, etc. Neither is good.
If we could burn large swaths of landscape with low severity fire, that would be a huge step in the right direction but is extremely difficult. We are treating only a small fraction of the acreage in that manner.
Note: This varies from landscape to landscape but is directionally correct. For example, in some climates, stand-replacing fires are healthy and normal. But in most climates, bad.
The principle of Defense in Depth in infosec is illustrative. No one would debate whether or not you need secure passwords vs role-based permissions. You obviously need both and they reinforce each other.
The same is true in fire. To end megafires, we need: 1) Landscape Management 2) Community Resilience 3) Fast & aggressive suppression
Better technology can help play a role at all three levels.
Some of the examples in the article are focused on suppression (since that is a bit easier to grasp) - but there are some really exciting examples that exist outside of that. BurnBot, for example, is a robotic device that helps make fuel management more efficient. Overstory uses satellite imagery to help utilities prioritize line trimming and avoid ignitions.
Disclaimer: I am mentioned in the article as a Firetech investor
Why do credit cards cost 2-3% to process? Because of expensive rewards programs given to the consumers who use the card. Why are there expensive rewards programs? Because consumers like them! And they insist on paying with a credit card because of them. Except in edge cases, merchants have no choice but to accept credit cards despite the cost.
While Visa, Mastercard & Amex frequently get the blame, the lions share of the processing fee flows to the issuing bank of the card, and the lions share of that fee goes to fund rewards programs. (There are other perks to credit cards that encourage consumer usage, including chargeback protections, free 30 days of float, near universal acceptance, etc)
Payment costs won't materially decrease unless someone invents a form of payment that consumers prefer which doesn't have these cost burdens. Or if you, as the merchant, have such market power that you can mandate a less preferred but cheaper form of payment (like cash or debit card or ACH - this is why you often can't use your credit card to pay a parking ticket or your taxes)
And if transoceanic supersonic travel becomes popular, pressure will mount to define overland supersonic corridors, or manufacturers will invest to reduce the noise, or both.
We keep a relatively low profile, since we focus primarily on marketplaces & platforms with >$10m in annual payment volume and take a pretty deep, enterprise approach with our customers vs focusing on a broadly available, self-service developer platform. One day we hope to get there too, but for now we like to go narrow and deep for the sake of focus and providing a killer customer experience.
As far as product differentiation, we focus on marketplace fraud & risk management above all else. It's a tough problem to solve - most fraud systems are built to protect retailers from bad buyers, but the most insidious fraud risk on marketplaces is from bad sellers. We guarantee our customers against this type of loss while still providing a great overall UX.
Happy to chat more! bill@wepay.com
We're bummed to see Balanced go, as I think they have a great product - indicative of what a focus on the space can produce. But we're excited to carry the torch forward.
We process billions annually and have crossed the scale chasm that the article describes (and have raised a fair amount of money to boot).
If any Balanced customer (or other marketplace) would like to chat, I'm happy to do so. Shoot me a note at bill@wepay.com