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bennesvig

3,229 karma · joined December 8, 2010

I blog here: http://bennesvig.com

Find me on Twitter: @BenNesvig

Email: hi@bennesvig.com

submissionscomments
bennesvig··on Ask HN: Help me validate my idea
I'd download it. It would be cool if you were able to upvote the quotes like with quotes from books on GoodReads.
bennesvig··on Ask HN: How to find a marketing co-founder?
I'm a marketer who is interested in learning about your SEO tool. At the very least I can give you feedback and ideas from a marketing perspective.
bennesvig··on Ask HN: Everyone loves my startup concept, why is no one using it?
Update the headline - "FEEDBACK RIGHT ON THE SITE"

Leave feedback? Receive feedback? So I can do what?

On the subhead - What does taking the guesswork out of the feedback loop actually mean? What will I be able to do once I take the guesswork out of the feedback loop? Make better design decisions?

A lot of the copy is too vague to be helpful.

"THE RIGHT TOOL FOR THE JOB"

What job? What are the pain points your tool helps alleviate? From the site, I'm guessing it's to find out the specific elements that are stopping visitors from converting or further engaging with the site? Poor design is expensive. A lot of people know what people do on a website, not lot of people understand why they do it. Sell up your solution as solving for the "why."

bennesvig··on Optimizely Raises $57 Million
Haven't tried Optimizely, but visual website optimizer is very easy to use.
bennesvig··on Ask HN: How do you build landing pages quickly
UnBounce makes things very very easy.

http://unbounce.com/

Another option is to buy a theme off Themeforest: http://themeforest.net/category/marketing/landing-pages

bennesvig··on Alan Kay's Reading List
Here's Alan Kay talking about The Inner Game of Tennis https://www.youtube.com/watch?v=50L44hEtVos
bennesvig··on Ask HN: Idea Sunday
A way to get notified of new book reviews for my book across Amazon, Audile, iTunes, and GoodReads. Even better if it could also track sales from Amazon, CreateSpace, and Audible in one place.
bennesvig··on Spaced Repitition
I used Memrise and found it surprisingly easy to memorize the order of half a deck of cards.
bennesvig··on Last.fm is ending their streaming radio service in April
I've found Rdio to be the best service for this, especially for new music discovery.
bennesvig··on College Grads Taking Low-Wage Jobs Displace Less Educated
The key for people taking low-wage low-skill jobs after college (I've been one - valet/data entry) is to always do something related to what you really want to do, even if you have to do it for free.
bennesvig··on Gmail adding prominent 'Unsubscribe' option to marketing emails
Ironic that Google+ marketing emails don't have a prominent unsubscribe button or even a one click unsubscribe option.
bennesvig··on GoPro Files For IPO
Beyond the fact that they have an amazing product, a good chunk of their success is due to phenomenal user-generated content. I can't think of any other recent company that has better user-generated marketing than GoPro.
bennesvig··on Ask HN: Good ways to record an audiobook for my nephew?
I recorded one with the help of a friend ( http://www.audible.com/pd/Comedy/First-World-Problems-101-Re... )

Here's a blog post I wrote about the process and what I learned: http://bennesvig.com/record-audiobook/

Amazing list of resources and videos: http://www.acx.com/help/video-lessons-resources/200672590

Also check out ACX's blog: http://blog.acx.com/

bennesvig··on Ask HN: What are the most inspirational blog posts you've ever read?
- What Would You Do? http://thestoryoftelling.com/what-would-you-do/

- Reject the tyranny of being picked http://sethgodin.typepad.com/seths_blog/2011/03/reject-the-t...

- The World's Worst Boss http://sethgodin.typepad.com/seths_blog/2010/12/the-worlds-w...

bennesvig··on Stick to your resolution this year by filming it for the Internet
There can be a downside to it, but just as likely, if not more so, a positive benefit. Most people need something beyond willpower to motivate themselves and setting up stakes and urgency can dramatically help. If you want to avoid the possibility of public embarrassment, the site Stickk with the stakes of money going to a charity you dislike if you fail is a powerful motivator as well.
bennesvig··on Why Telling a Story is the Most Powerful Way to Activate Our Brains
Completely agree. I was amazed how quickly I could learn to memorize the order of half a deck of cards by turning each card into a concrete visual. http://www.memrise.com/course/44056/the-10k-memory-competiti...
bennesvig··on How much to read as an entrepreneur
"Some men learn all they know from books; others from life; both kinds are narrow. The first are all theory; the second are all practice. It's the fellow who knows enough about practice to test his theories for blow-holes that gives the world a shove ahead, and finds a fair margin of profit in shoving it." - John Graham
bennesvig··on Ask HN: How much recurring income do you generate, and from what?
Interesting. I bought the Kindle version a while ago, mainly for the ability to highlight and not have to go to the web page each time.

Do you have to share revenue on the book? I'd be curious to know how you went about obtaining the rights and what the process is like.

bennesvig··on iOS 7 Bug Lets Anyone Make Calls From Locked iPhones
Was this fixed in 7.0.1?
bennesvig··on Apple’s iPhone 5 touchscreen is 2.5 times faster than Android devices
This is one of the main reasons I switched from a Droid to an iPhone. I also had an iPod touch at the time and the difference in lag when surfing the web always frustrating on the Droid.
bennesvig··on Time to Call BS on the Cult of Growth Hacking
Yes.

There are lots and lots of people who don't want precise analytics.

Why don't some people want precise analytics? Because if you aren't sure if something worked, then you can't be at fault for it not working.

Measuring closely what works and what doesn't is of course better, but there are plenty of people who are scared about losing their jobs who would prefer not to track.

bennesvig··on Time to Call BS on the Cult of Growth Hacking
Growth Hacking is essentially thinking of the role of a marketer as someone who is a chef instead of a waiter, which marketers have been traditionally.

Good marketing is generally baked into the product/service itself. In the traditional model, a company would make something and then think about marketing. While the marketer might have ideas to make the product better, generally all they can do is create a better presentation for what is already made.

The concept of growth hacking isn't anything new, as many companies have included marketing in the product creation. The only change is that analytics are becoming better and the cost of tweaking a product or service once it's in the market is decreasing.

bennesvig··on Kindle MatchBook
It's open to self-published authors. I just opted-in to make by eBook 99 cents for anyone who buys the paperback.
bennesvig··on Why You’ve Never Read “I Have A Dream”
I did the exact same thing. The teacher offered it as a way to move up a whole letter grade.

Our textbook had the whole thing printed, but I also found it online at the time. Also downloaded the audio, though I'm not sure where from, since YouTube wasn't around then.

bennesvig··on Why You’ve Never Read “I Have A Dream”
In high school I memorized the entire speech word for word to move my grade from a B to an A. I've read it many, many, many times.
bennesvig··on A Startup Reading List
I was skeptical about Ryan's book. He went after HARO using the stir up waters to catch fish strategy, but I respected him more after since the owner of HARO didn't deal with it well and he made valid criticisms. I ended up buying/reading the book after seeing James Altucher recommend it and I'm happy I did.

I highly recommend reading Trust Me I'm Lying if you're interested in getting any sort of press, especially for blogs. I haven't read a better book on that topic yet.

I also recommend his CreativeLive course which is more thorough.

bennesvig··on Two Ways to Get to a $100 Million Valuation
I'd think building virality into a product or service is one of the cheaper ways of acquiring customers. If you create something that works on its own, but is more fun when friends are using it, people are going to do the marketing for you. Instagram is a great example.
bennesvig··on This coupon code is a slap in the face
"This is a pretty ridiculous complaint."

People are different. I do what he described every single time I see the coupon code when I wouldn't have thought about searching for one. I would have been happily enjoying my purchase instead to cruising junky ad filled sites looking for a discount.

It's simple loss aversion. Instead of people seeing their purchase as a gain, they think about what they're losing by not having a coupon.

bennesvig··on Stop Focusing on What You Don't Have
Create an idea that spreads. Much better to build the marketing into the product than saving marketing as an afterthought.
bennesvig··on Why 'Passive Income' Is A Dangerous Fantasy (2011)
Money won't make unhappy people happy, but it can make happy people happier.
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