3,229 karma · joined December 8, 2010
Find me on Twitter: @BenNesvig
Email: hi@bennesvig.com
Leave feedback? Receive feedback? So I can do what?
On the subhead - What does taking the guesswork out of the feedback loop actually mean? What will I be able to do once I take the guesswork out of the feedback loop? Make better design decisions?
A lot of the copy is too vague to be helpful.
"THE RIGHT TOOL FOR THE JOB"
What job? What are the pain points your tool helps alleviate? From the site, I'm guessing it's to find out the specific elements that are stopping visitors from converting or further engaging with the site? Poor design is expensive. A lot of people know what people do on a website, not lot of people understand why they do it. Sell up your solution as solving for the "why."
Another option is to buy a theme off Themeforest: http://themeforest.net/category/marketing/landing-pages
Here's a blog post I wrote about the process and what I learned: http://bennesvig.com/record-audiobook/
Amazing list of resources and videos: http://www.acx.com/help/video-lessons-resources/200672590
Also check out ACX's blog: http://blog.acx.com/
- Reject the tyranny of being picked http://sethgodin.typepad.com/seths_blog/2011/03/reject-the-t...
- The World's Worst Boss http://sethgodin.typepad.com/seths_blog/2010/12/the-worlds-w...
Do you have to share revenue on the book? I'd be curious to know how you went about obtaining the rights and what the process is like.
There are lots and lots of people who don't want precise analytics.
Why don't some people want precise analytics? Because if you aren't sure if something worked, then you can't be at fault for it not working.
Measuring closely what works and what doesn't is of course better, but there are plenty of people who are scared about losing their jobs who would prefer not to track.
Good marketing is generally baked into the product/service itself. In the traditional model, a company would make something and then think about marketing. While the marketer might have ideas to make the product better, generally all they can do is create a better presentation for what is already made.
The concept of growth hacking isn't anything new, as many companies have included marketing in the product creation. The only change is that analytics are becoming better and the cost of tweaking a product or service once it's in the market is decreasing.
Our textbook had the whole thing printed, but I also found it online at the time. Also downloaded the audio, though I'm not sure where from, since YouTube wasn't around then.
I highly recommend reading Trust Me I'm Lying if you're interested in getting any sort of press, especially for blogs. I haven't read a better book on that topic yet.
I also recommend his CreativeLive course which is more thorough.
People are different. I do what he described every single time I see the coupon code when I wouldn't have thought about searching for one. I would have been happily enjoying my purchase instead to cruising junky ad filled sites looking for a discount.
It's simple loss aversion. Instead of people seeing their purchase as a gain, they think about what they're losing by not having a coupon.