93 karma · joined March 17, 2014
The subject is interesting, which is why I clicked the link in the first place. I might check out the documentary. But the misunderstanding/loose invocation of Arendt is a turnoff imo
That’s not at all what Arendt was writing about. She was writing about those who do evil things are rarely the “evil” monsters we imagine but rather bureaucrats motivated by things like promotions. Hard to remain motivated to consume an article after reading this in the opening.
I don’t know anything about the author’s agency, but I can imagine that if I were a small business owner and I allocated budget to them, I’d absolutely let them know how I felt if they failed to produce results. This would not be the case if I were a salaried employee at a larger business responsible for outsourcing digital marketing. It just doesn’t matter to an employee in nearly the same way.
I’ve been a founder and I’ve been in sales most of my career, I’ve sold to enterprises as well as to small business owners. This isn’t to say the author isn’t right. I just disagree with a lot of the comments on here about the inherently misanthropic nature of small business owners.
For those reasons, the best business cofounders in my experience, are former salespeople (for b2b startups), demand generation marketers (for b2c), and product managers.
Please do more of the same thing that used to make me money and less of the thing that is risky.
Sincerely, Know-nothing Investor
I can’t take an article seriously when it purposefully ignores what’s happened in the last three years because it negates the point it’s trying to make.