ambitious

Rejection Therapy is a game that consists of cards. Each card has a suggestion on what you can do to get rejected by another person.

Like it says, the game is designed to help people get over the fear of rejection (and other irrational social anxieties). By playing a card, you get out of your comfort zone in a very concise, actionable way. It's also hella fun if you're playing with someone ;-)

It's based on a behavioral technique called "flooding": http://www.psychologistworld.com/behavior/flooding.php

EDIT: The cards are optional, and not required to play the game.

Considering the volume of email these authors must get (especially Dan Ariely), it's remarkable you got a reply so soon, or even at all. Very cool.

Wow, a lot of sensitive people here (and in saying so I expect my comment to be downvoted into Hades).

Like I mean, come on, he's just demonstrating a way he got new insights into his product. I think it's a great idea.

Take it with a grain of salt.

The backlink profile for the church site must be pretty impressive as well. There must be thousands of LDS bloggers out there, not to mention Deseret News etc, etc.

But yeah, in terms of site architecture, it's an impressive website.

I think Andrew Mason and Co. will take the deal, if only because the payout is so gargantuan for Groupon investors. They must REALLY want this to happen.