The ridesharing apps are the most annoying about this. Yes I want to be notified when my uber driver is almost here to pick me up. No, I don't want a notification about yet another sale.
I think zoning is a big part of the problem. Before WW2, it was much easier to build the housing that new immigrants needed when they arrived. Toda, there is miles of red tape and zoning regulations that keep new neighborhoods from forming and maturing. It's a real shame.
5-10 years isn't that long. I guess it depends on the management philosophy, but if someone told me I would my company would be losing a large market share in 5-10 years I would be panicking.
I think they are really repositioning the company as powering general computing through their cloud platform as opposed to powering general computing through their OS.