HNHacker News
TopNewBestAskShowJobs

SteveEvans

15 karma · joined August 30, 2010

Consultant and startup founder http://twitter.com/steve_e
submissionscomments
SteveEvans··on Ask HN: Have you ever saved your employer big money through simple change?
Great project! Travel companies usually dive straight into the latest res system when they often don't need to with the beauty of web services. Sounds like you both saved and made them a packet!
SteveEvans··on Ask HN: Have you ever saved your employer big money through simple change?
What I find more amazing is that they'd lived with a booking process that just didn't convert well for years and no one had ever questioned it. They just spent more and more cash trying to raise traffic and traffic quality. Small investment in the UX and they're in the money... (this is a big household name holiday company in the UK).
SteveEvans··on Ask HN: Have you ever saved your employer big money through simple change?
Not saved but made them more. As head of ecommerce for a travel company I suggested small ux tweaks to their checkout process and they got a 25% conversion uplift. Worth something ridiculous like £5m per year. Needless to say I still got a poxy bonus which is why I now freelance :-)