Reedge

This is part one of three where I explain what details really matter in A/B testing. Hint... it's not the speed of loading the Javascript on your site.

Great accomplishment by Dan & Pete. It really validates the space for a disruptive A/B testing tool at great price-points.

Dennis CEO of A/B testing tool http://www.convert.com

Update 3: It just took spamming every Blip.tv employee on LinkedIn and investor and advisor... ehhh and board members ehh and tipping Techcrunch to get this following email from the founder. Jared.

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Dennis,

Sorry for the inconvenience. The support team is supposed to issue a notification first.

Here's a zip file of the uploaded videos:

http://s1.video3.blip.tv/blabla sometime.zip

cheers,

- Jared

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Nice it took only 4 hours and I just wonder why the support said things were final when internal zip file seemed to be the solution. Now it will take 4 hours to download them all from that ZIP. Lets hope they are nice enough to keep the file up some time ...

Dennis

Update 2: Blip just refunded last months money: Blip Networks, Inc. just sent you a refund (Paypal) how nice! I dont need the $8 I'd love my webinar video's

Really also without warning up front. That tics me off most. No warning. Its not like its porn or anything. Just webinar videos

Update: Blip.tv replied with the following. Like we all ready that TOS checkbox on a paid account...

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Hi Dennis,

These videos are all in strict violation of our TOS regarding spam, commercial use, posting webinars, etc. Our Pro account does not circumvent our TOS, as is very clear on sign up. Again, all of this is at http://blip.com/tos

These videos have been removed from our servers and our decision to remove your account is final. Good luck in finding a more appropriate hosting solution for your content.

Blip

Google Website Optimizer will be killed August 1st and migrated to Google Analytics... but they removed lots of features. Thats why we stepped in.

Some proof: http://webcache.googleusercontent.com/search?q=cache:http://...

I am not gonna try...

I know CrazyEgg has a nice overlay but its more color and heatmap oriented. I think thats a small feature to add in In-Page Analytics... Color coding the page would give more insights.

Roboform Online (http://www.roboform.com)

I use roboform (on iphone and desktop)

Hi Andrew, we are not actively calling or contacting organizations at this moment. We are just collecting feedback right now. But its an interesting tool.

I think eventually we will get some accurate data based on third party IP info and I also saw corporate info in those packs.

Its an interesting idea. But how does you tool work in the real world? I get someone from Adobe in San Jose on my site this morning and then what? I have to coldcall and hope I get the right person in that corp. office that actually visited my site?

I like it as well. Maybe integrate it with existing project management software out there (37signals.com).

Mmm combining this. Something that generates green energy at home or any other location.

Indeed services is great while working on an app. I am thinking of going into services using my app. That way we smooth out bugs while making income :-)

Your the other 50% that sees it :-)

The problem is there is a 50-50 rest running now. So 50% see it 50% not. I should have said that. Otherwise I cannot prove if it works :-)

We do not promise conversion rates but its always possible to prove or disprove hypothesis that people have on changes on the site. So its worth something to know that your new homepage is lowering conversion.

But its true that that will not justify becoming a reedge.com client eventually. People wanna see double figure improvements. So this gonna be a hard one.

But we will see on the way how people use reedge.com and see how the positioning of the product will go. Its now Conversion Rate Optimizing, but maybe geo-targeting, analytics, funnel optimization or whatever is the way to go... we will refocus.

Wow this is super I found a redirect on the pricing page that redirected to the signup. Fixed that. http://www.reedge.com/features/pricing-sign-up is not working (not that is has a price anyway since its in beta).

No just to find out the problem with the video I do not see it.

Its the goal to show most without registration.

Auch, but love tips like that. Will work on it. I get the message, lots of bla bla but not examples.

Ahh damn the link is not clickable so you will not see it any idea how to get it clickable?

Now? http://www.reedge.com

I suggest,make logo smaller, add video above the fold. Explain in images what you so, since you make me read a lot.

We tested this with http://www.reedge.com for a client that integrated the facebook login on the checkout page of a Magento shop. I remember that Around 8% more finished the checkout compared to when we did not show the facebook login option.

The problem was we did not test the actual login, just having the option. The client did not give us details on revenue/turnover or hoe many people actually used login of facebook.

It was a health product on the US market.

I guess http://www.reedge.com is partially a competitor.

Conversion Rate can be anything: lead, newsletter sign-up, sale, contact form send.

So I suggest to beak down your site to the following levels (example figures but not far off from typical web-starter):

100% unique visitors 30% saw registration page 21% signed up for trial 30 days 19% logged in 11% did 3 key tasks (made project, setup 1 test, checked 1 report) 5% logged in 3x within first month 2% upgraded to paid service 1.5% is still with us after 1 year

So you have these metrics and then you monitor them day/week/month whatever you feel like. And every percentage has to increase otherwise non of you technical improvements, bug fixes, marketing effort or support is working.

You can just use a basic HTML landing page and use http://www.reedge.com to create variations in the product offer to test what gets the best conversion.