Edit: Quick slightly off-topic question that I've been curious about: have you received any complaints from customers requesting conversion optimization? I've found that setting any expectations for conversions with customers can backfire as one can't control web user behavior (search user to be more precise, as I work with search advertising).
But its true that that will not justify becoming a reedge.com client eventually. People wanna see double figure improvements. So this gonna be a hard one.
But we will see on the way how people use reedge.com and see how the positioning of the product will go. Its now Conversion Rate Optimizing, but maybe geo-targeting, analytics, funnel optimization or whatever is the way to go... we will refocus.