> wants it to be a kind of media center only
Again, to accomplish this goal, one has to:
- Build a credible software stack - from UI kits to audio and video codecs
- Convince the streaming companies to build one more flavor of their apps (in addition to Android/FTV, AppleTV, Roku, and a bunch of SmartTV platforms)
- Build ad stack and also convince major ad platforms to build their respective ad SDKs for the new platform (believe me, even for established platforms this takes years)
And all of this - to accomplish precisely what??? To wean away from Android? Why? There are no licensing issues, Amazon has grown a tremendous expertise in Android, which underlies most of its devices. Why throw all of this away???
Unlike Amazon, Samsung is much more tethered to Google, because they cannot afford to diverge in Android experience for the phones. They tried to cut this Gordian Knot by building Tizen and they learned their lesson the hard way. But at least for them there was a strategic benefit of moving away from Android. There is no such benefit for Amazon.