Looks like you haven't seen what they've done with Order Search. Being a customer since 1994 (yes, when they just came out as a neat way to buy books online), my order history has been an invaluable reference allowing me to find that thing I bought 5 years ago, its specific and the price I paid. Now, instead of a good old substring search, they do some kind of insane fuzzy search which comes up with hundreds of absolutely irrelevant results. They've made it completely unusable.
But I'm sure a good bunch of people got promoted for "enhancing" the search with AI...