You've still the chance to be better than them in every way (features, quality, marketing). Nothing's lost yet.
512 karma · joined April 21, 2011
Another proven tactic is sitting it out. Just disappear from the surface of the, well, Internet. People tend to forget rather quickly and the next Facebook/Reddit/Twitter meme is just around the corner.
The real issue here is how they inform you about this app. The less intrusive and obnoxious they do this, the better, obviously.