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So far it got more traction here than on Reddit. I probably chose the wrong subreddit (r/somethingimade).

Maybe try commenting the link with something clever on posts from here: http://www.reddit.com/r/cakeday/search?q=cakeday&sort=to... - That may help spread the word?

I've done that already with missed+cake+day and forgot+cake+day yesterday and it yielded a couple of sign-ups.