Chikodi

Plausible explanations, but the evidence is flimsy at best

Hard to identify with people who find this controversial

Learn from three years of SXSW mistakes, and some epic wins.

I don't know Curata, but Beatrix bills itself as your social media assistant. I'm checking out twibbl.io right now. It's great because it pulls in images along with tweets. Everything else is a total mess right now.

Right now I use Beatrix to automate social media posts on my various channels. Beatrix is nice because they curate highly shareable "evergreen" content. Beatrix offers thought leadership on demand, and supports team members.

Buffer is great, too, because it's easy to share things I've already read. Haven't been using it lately, but I was paying for a subscription for a while.

The issue with agency social media I imagine many people have is that it's a great way to be visible, but social media doesn't track well to ROI. People are "too busy" because they don't see immediate benefit of actively maintaining social media channels beyond exposure. Social media for agencies is a matter of deep not wide.

Great sentiment. Thanks for writing this. Always check your assumptions at the door.

Thanks, Hong! These guys definitely get it done as a dance crew: http://www.jbwkz.com/

Thanks, Deyson.

Thanks for your analysis. As you mentioned, it's a best-case scenario, too. If the payout comes in cash, at least you have some extra jingle to buy your mom a nice gift. After that, it's back to the office on Monday.

At a certain point I think an oddball startup name becomes an asset. I've never heard of a company with a great product and a weird name that couldn't get traction.