Your Startup Is Not The Enemy, It's Your Dance Partner
prtipsforstartups.com
prtipsforstartups.com
Personally, I find that hilarious, an villain of a dance partner.
At any rate, I don't really like the idea of humanizing something as cold and unfeeling as a 'startup'. Dance is art, beauty, skill, self expression, but it really fails to connotate the risk and danger of failure that war as a metaphor does.