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I think the piece is supposed to prompt questions like "what isn't a cult?"

I think it was the book "How to lie with statistics" that dedicated a page or two to the perceived differences when "x%" is used vs "1 in x", depending on the actual value.

I think that using "20% now think that..." would give a more accurate impression to someone scanning the headline.

Choice of words is a component of subtext, as you hinted at yourself. Below I have hilighted the key action word, which is also an important choice when setting subtext.

"One in 5 people now think" is a positive-sounding construction which lends more statstical weight to the result than an impartial examination of the numbers, and people who scan headlines are far from impartial.

Other constructions are "4 in 5 still support...", or "80% still support", or "20% now think", which are all still mathematically neutral, but the subtext is different.

If you added the word "Only" to the title, it would completely change the subtext.

>that’s nothing in comparison to the complexity of an internal combustion vehicle.

Some days I dream of leaving the complexity and sheer scale of the software world and going to something simpler and more relatable, like mechanics.

>Once they gain experience there will be no competition from fossil fuel cars.

This is so bogus. The only reason that most people will end up driving EVs will be because of govenment mandates. Most people were happy with ICE cars (and mostly are, even now).